The Guam Visitors Bureau (GVB) is pleased to announce the release of the 2025 Tourism Economic Impact Report prepared by Tourism Economics, an Oxford Economics Group. In 2025, Guam’s tourism economy generated $1.6 billion in direct, indirect, and induced economic impacts. This reflects the contributions of 783,000 visitors whose spending supported tourism-related industries across the island, while also generating additional supply chain activity and household income.
The report provides a comprehensive analysis of tourism’s direct, indirect, and induced impacts across Guam’s economy, highlighting the industry’s continued contribution to employment, government revenues, business activity, and overall economic growth.
The study’s key findings underscore tourism’s enduring role as one of Guam’s primary economic drivers. In 2025, the industry continued to generate significant visitor spending, support thousands of local jobs, and strengthen the island’s economy despite an evolving global travel environment.
Key Findings:
Direct Economic Impact: Visitor expenditures reached approximately $1.2 billion, including spending on accommodations, transportation, retail, food and beverage, entertainment, and visitor activities.
Contribution to GDP: Tourism-related activities, including visitor spending, government support, and industry capital investments, contributed $1.0 billion to Guam’s gross domestic product (GDP), reinforcing tourism’s essential role in the island’s economy.
Personal Income Impact: Tourism demand generated $329 million in direct personal income during 2025. Including indirect and induced impacts, total personal income reached $418 million, representing an average of $9,600 per household across Guam.
Job Creation: The tourism sector directly and indirectly supported approximately 15,100 jobs across Guam (accounting for 1 out of every 5 jobs on island), spanning hospitality, transportation, retail, construction, cultural attractions, and other visitor-related industries.
Tax Revenue Generation: The tourism economy generated $163 million in tax revenues for the Government of Guam during 2025, providing critical funding for public services and infrastructure. Without tourism-generated tax revenues, each Guam household would need to contribute approximately $3,700 in additional taxes to maintain equivalent government revenues.
“These numbers reflect the resilience of our island community and the dedication of our industry partners who work every day to share Guam’s warm hospitality with the world,” said Régine Biscoe Lee, GVB President & CEO. “Tourism is truly a collective effort that touches every local family. By generating $163 million in tax revenues to support critical public services and preserving more than 15,000 jobs, tourism continues to strengthen our economy while uplifting our people and our culture. Our clean financial audit also reflects GVB’s steadfast commitment to transparency and accountability as we continue to invest in destination improvements and drive economic growth for Guam.”
The comprehensive findings presented in this report will serve as a valuable resource for policymakers, tourism stakeholders, businesses, and community leaders as they continue to strengthen Guam’s visitor industry. The report reinforces the importance of sustained investment in destination marketing, air service development, tourism infrastructure, workforce development, and visitor experience enhancements to ensure the long-term success and resilience of Guam’s tourism economy.
GVB remains committed to monitoring tourism’s economic contribution through annual impact studies that measure visitor spending, employment, government revenues, and broader economic performance. The findings help guide strategic planning and demonstrate the value of tourism to Guam’s residents and businesses alike.
