Local specialty coffee brand noc is proud to announce the grand opening of its latest curated space at Cullinan Sky Mall, Kai Tak, on 4 August. Located in a district steeped in aviation history and soaring dreams, the new store continues to embrace the brand’s “Live Slow” philosophy, inviting guests to rediscover the essence of life and find a moment of Zen amidst the aromatic notes of specialty coffee.
Design Concept: “Echoes of Kai Tak” – A Tangible Collective Memory
The new store spans approximately 2,000 ft. of indoor space, with 46 indoor and 20 outdoor seats. Floor‑to‑ceiling glass windows create an open, airy atmosphere, a light‑filled sanctuary in the heart of the city. Inspired by the theme “Echoes of Kai Tak,” the design marries minimalist aesthetics with a quiet, modern calm.
The interior’s centerpiece is a striking “paper plane” art installation that drifts overhead, accompanied by floor‑to‑ceiling LED strips that mimic the gentle lift‑off of a departing aircraft — a tribute to Kai Tak’s golden age. Curved benches in warm brown fabric and natural wood sit within flowing light, offering a backyard retreat for urban dwellers. The backrest echoes the Hong Kong skyline, adding a touch of city resonance.
Immersive Sensory Feast – The Open Island Coffee Bar
At the heart of the store lies an Open Island Coffee Bar, designed to remove the barrier between barista and guest. This open layout invites guests to witness the entire brewing process up close — from the aroma of freshly ground beans and the rhythm of extraction, to the pouring motion of a hand drip coffee. The bar is constructed from acoustically treated wooden panels, paired with soft, warm lighting to maintain a calm and intimate atmosphere, even within the bustle of a busy mall.
Kai Tak Exclusives: Grab-and-Go Wellness and noc-Only Coffee Gear
Catering to the health-conscious residents and professionals of the Kai Tak district, noc introduces its first-ever Grab-and-Go concept. The menu features three nutrient-dense Super Bowls (Salmon, Prawn, or Chicken Breast at $88 each), alongside fresh options like the Spinach Poached Egg Cup ($28), Granola Yogurt Cup ($38), and the signature homemade Banana Pound Cake ($28).
Complementing the food menu is the all-new High-Protein Yogurt Drink Series ($65). The Banana Chocolate Yogurt Drink offers a rich cocoa base blended with creamy Greek yogurt and fresh banana chunks, while the PB Toast Yogurt Drink reimagines a Hong Kong classic into a velvety, protein-packed refreshment. For fitness enthusiasts, a protein boost (Double Chocolate or Vanilla) can be added for an additional $20.
Kai Tak store exclusively features the noc x Fellow Stagg EKG Pro Electric Pourover Kettle. Dressed in noc white with a maple wood accents, this professional-grade kettle combines elegant aesthetics with precision temperature control, embodying noc’s commitment to the finer details of coffee craft.
Opening Celebrations: Member Privileges and Instagram Giveaway
To celebrate the launch, noc is offering an exclusive Buy-One-Get-One-Free promotion on the High-Protein Yogurt Drink series for all members (including new sign-ups) from 4 August to 3 September 2026.
Additionally, a giveaway will be hosted on noc’s official Instagram (@noccoffee.hk), offering participants the chance to win the noc x Fellow Stagg EKG Pro Electric Pourover Kettle (valued at $2,199) and bring a professional specialty coffee experience into the comfort of their own homes.
This giveaway offers an exclusive selection of prizes: two grand prize winners will receive a noc x Fellow Stagg EKG Pro Electric Pourover Kettle (900ml) alongside two $100 noc gift cards, bringing professional precision to their daily brew. Three runners-up will each be awarded two $100 noc gift cards to share the signature noc coffee experience with friends. Follow noc official social media channels for more details and how to enter.
noc Kai Tak Store
Address: Shop G01, G/F, Cullinan Sky Mall, 10 Concorde Road, Kai Tak, Kowloon
Opening Hours: EVERY DAY 8:00 am – 10:00 pm
Phone: +852 3590 8144
