TTC Tour Brands is today unveiling a reimagined Groups Program, delivering the most significant set of enhancements to date across Scheduled Groups, Custom Groups, Small Groups and Trafalgar River Cruises, designed to make group travel easier to book, more flexible to manage and more rewarding for travel agents and their clients across Trafalgar, Trafalgar River Cruises, Insight Vacations, Costsaver and Contiki.
“Travel agents deserve tools that match the ambition of their groups business,” said Andrew Young, SVP of TTC Tour Brands, Oceania. “This is a huge step up for our Groups Program. We’ve listened closely to what advisors need most, and these enhancements allow agents to be more efficient with real-time visibility, faster confirmations and stronger benefits so they can book with confidence, compete on value and deliver experiences their clients will never forget.”
A significant element of the refreshed program is the enhancements for Custom Groups, an offering unique to TTC Tour Brands within the industry, giving agents the ability to build fully tailored itineraries for groups of 15 or more guests. Every itinerary is built from the ground up around a group’s specific needs, preferences and interests. From multigenerational family reunions to affinity groups and special interest travel, Custom Groups gives agents a level of unmatched flexibility.
With more than 50 years of combined experience, TTC Tour Brands’ dedicated Groups Specialists bring deep expertise across guided holidays, custom groups and river cruises. Acting as an extension of an agent’s business, the team provides personalised support at every stage of the booking journey, from itinerary planning and quoting through to booking management and departure. Their specialist knowledge helps agents navigate complex group requests with confidence, making it easier to secure the right solution for every client while saving valuable time.
At the centre of these updates across the Groups Program is a commitment to a faster, more transparent booking experience. Agents now benefit from enhanced booking capabilities and improved two-way communication, helping them to secure group space more efficiently and with greater confidence. Group pricing is locked in at the time of reservation, providing added predictability for advisors and their clients.
Agents can also combine group benefits with eligible in-market offers across TTC Tour Brands’ touring portfolio, creating stronger value propositions and more competitive pricing for clients. The updated Scheduled Groups program further streamlines the process through simplified deposit and release timelines. To support agents at launch, TTC Tour Brands will host a dedicated webinar on July 29 about all the Groups Program enhancements across Scheduled Groups, Custom Groups, river cruise and more titled Group Sales Made Easy with TTC Tour Brands.
For Small Groups, agents can now place holds on groups of 9-10 guests, with additional inventory available upon request. Agents can select from a range of benefits, including a 5% group discount, 50% off for the 10th guest or the 18th guest traveling free. Small Groups are eligible for in-market discounts and can be combined with promotional offers.
Trafalgar River Cruises introduces its own enhanced groups offering, featuring stackable offers, group discounts and a new Groups Amenity Points (GAP Points) rewards program. Agents can earn GAP Points redeemable toward onboard experiences, including beverage packages, shore excursions and onboard credit. Additional river group benefits include up to one complimentary place for every eight guests on select sailings, flexible group structures and enhanced launch benefits across 2027 departures.
Together, these enhancements mark the most comprehensive refresh of TTC Tour Brands’ Groups Program to date, reinforcing its position as a partner built to help advisors grow their groups business with more confidence, more flexibility and more value.
Travel agents can learn more on agents.ttc.com or contact their local TTC Tour Brands Sales Manager.
