Globus family of brands (GFOB) has appointed award-winning industry leader Barbara “Babs” Baron as its new Business Development Manager for New South Wales and the ACT, taking on responsibility for the group’s guided touring brands Globus and Cosmos alongside luxury river cruise operator, Avalon Waterways.
Baron will work closely with travel advisors and trade partners across the region, focused on retaining and growing existing revenue streams, strengthening key partnerships and driving sales initiatives across NSW and the ACT.
With more than 30 years in the industry, Baron has held roles spanning retail consulting, wholesale call centres, sales leadership and airline account management in both Australia and the UK, most recently with APT Travel Group. Her trade relationships and business development track record earned her the title of Most Outstanding Sales Executive (Cruise) at the NTIA Awards in 2024 and again in 2025.
Baron said the move gives her the chance to bring fresh energy to a portfolio she’s long admired.
“Thirty years in and I still get a kick out of walking into a room and figuring out what’s going to make an advisor’s client fall in love with a trip. That hasn’t changed. What has changed is the calibre of the brands I get to do it with, Globus, Cosmos and Avalon have real trust in this market, and I want to build on that, not just maintain it.”
Brett Simon, Head of Commercial ANZ, Globus family of brands, welcomed Baron to the team.
“We’re excited to welcome Babs to the team and look forward to the experience and energy she’ll inject. NSW and the ACT are some of our most competitive trade markets, and her two NTIA wins back-to-back speak to the calibre of expertise she brings to the role.”
