Renowned local specialty coffee brand Urban Coffee Roaster (UCR) is proud to announce the official July launch of its new healthy cuisine and protein beverage line — the “Real Wellness Series”. Centered around the theme “Eat Real. Live Well.”, the series seeks to challenge the stereotype that healthy dining is “bland” or “exclusive to fitness enthusiasts.”
The UCR team believes that in the hustle and bustle of city life, enjoying a meal prepared with Real Food is the simplest and most tender form of self-care. The new menu emphasizes True Flavors & Clean Energy, allowing diners to effortlessly integrate healthy living into their daily routines.
“Real Wellness Series”: Balancing Palate and Nutrition
The new menu features a variety of nutritionally balanced Wholesome Bowls, each clearly labeled with protein content and calories to provide a transparent and premium energy source for the body.
The Roasted Beef Wholesome Bowl (HK$158) stars roasted USDA Prime Hanger Steak, boasting a high protein content of 64.1g and 778kcal—ideal for those seeking a significant protein boost. The Chicken Wholesome Bowl (HK$128) features tender chicken breast paired with quinoa, a poached egg, and a variety of fresh vegetables, providing 53.4g of protein and 677kcal for lasting satiety. The Prawn Wholesome Bowl (HK$138) offers a lighter option with succulent prawns, avocado, and rich greens, containing 47.4g of protein and 627kcal. The Halibut Wholesome Bowl (HK$148) utilizes premium halibut with quinoa and colorful sides, offering high nutritional value with 49.4g of protein and 680kcal.
For plant-based diners, the Vegan Wholesome Bowl (HK$118) is an excellent choice, featuring bean curd sticks, quinoa, sweet corn, and half an avocado as core ingredients, complemented by pumpkin and mushrooms, delivering 46.4g of protein and 780kcal.
Additionally, the menu introduces two new protein beverages, providing urbanites with a convenient nutritional supplement:
- Hong Kong Milk Tea (HK$68): A local twist on wellness, blending authentic flavors with health. Made with 3721 Milk Tea Whey Protein and lactose-free milk, each serving provides 26g of protein and 181kcal, allowing guests to enjoy the classic tea aroma while nourishing the body.
- Pineapple & Mango (HK$68): A summer-inspired shake featuring high-quality Diesel New Zealand Whey Isolate. Bursting with tropical fruit notes, it contains only 110kcal while delivering 26g of protein—the perfect light choice for post-workout recovery or summer refreshment.
Other light options include the Fresh Fruit Honey Granola Yogurt Bowl (HK$88), the refreshing Spinach & Roasted Peach Salad (HK$98), the Charred Green Salad w/ Parma Ham (HK$108), and the Chia Seed Protein Yogurt Bowl (HK$108) made with protein powder, catering to different dietary needs throughout the day.
UCR Debuts Mind-Body Wellness Activities This Summer
To extend the philosophy of healthy living from the table to the lifestyle, UCR will host a series of mind-body experience activities for the public and corporate groups this August and September. The program will cover various disciplines, including Breathing Experience, Yoga and Coffee Run.
Through these cross-industry collaborations, UCR hopes every visitor can rediscover the connection between body and mind while savoring “Real Food.” For event details and registration, please stay tuned to UCR’s official Instagram for upcoming announcements.
