Marriott Bonvoy, JAL Launch Elite Loyalty Partnership

Marriott Bonvoy, Marriott International’s award-winning travel program and the JAL Mileage Bank (JMB) program of Japan Airlines Co., Ltd. (JAL) have launched a strategic travel loyalty partnership to deliver exclusive benefits to members across both air travel and hotel stays.

This announcement expands on the existing relationship between both parties which already enables reciprocal conversion of Marriott Bonvoy points and JAL miles.  The enhanced collaboration introduces comprehensive reciprocal status matching and mutual member benefits, marking a first-of-its-kind initiative for both organizations. For Marriott Bonvoy, it represents the first comprehensive alliance of this nature with a Japanese airline, while for JAL, it is the first strategic collaboration with a global hospitality group. Through this strengthened alliance, members of both programs will enjoy greater recognition, enhanced rewards, and a more seamless travel experience.

A New Chapter in Travel Loyalty

This evolution of the longstanding relationship between Marriott Bonvoy and JAL. Through newly introduced member benefits, including reciprocal elite status recognition and opportunities to earn higher-tier status, the alliance will deliver a more seamless and integrated travel experience across both air travel and hospitality.

Members enrolled in both Marriott Bonvoy and JAL Mileage Bank will be able to enjoy benefits from each loyalty program simultaneously, unlocking greater opportunities to attain elevated membership status and enhanced travel privileges across both programs. This collaboration further strengthens the value proposition for loyal travelers, creating a more rewarding journey from flight to stay.

For the first time, all Marriott Bonvoy members will automatically receive FLY ON Points when they link their accounts, without taking a flight. The number of FLY ON Points credited will depend on a member’s Marriott Bonvoy elite status. Similarly, the Marriott Bonvoy status a JMB member receives, will depend on their FLY ON Status.

Basic JAL Mileage Bank and Crystal members will receive Marriott Bonvoy Silver Elite status when they meet stay requirements. JMB Sapphire and above members will receive analogous Marriott Bonvoy Elite status automatically. A full summary of benefits can be found below.

The elevated alliance between Marriott Bonvoy and JAL comes at a time when travel loyalty benefits are of great importance to travelers. Marriott Bonvoy’s recent Loyalty Trends Report 2026 found that travelers are most engaged with hotel and airline loyalty programs. Japanese travelers in particular seek to optimise their memberships to derive the collective value across loyalty programs.

“Our enhanced alliance with JAL is an exciting milestone that brings together two iconic travel brands to create more rewarding journeys for our members. Through Marriott’s hyperlocal strategy of collaborating with leading companies in key markets, we are delivering greater recognition, accelerated rewards and more opportunities for members to experience the very best of travel. By further connecting Marriott Bonvoy with Japan Airlines’ loyalty ecosystem, members will enjoy more seamless and enriching travel experiences that inspire the discovery of new destinations, create lasting memories and deliver journeys to their fullest. Together, we are unlocking new possibilities for travel and setting a new standard for loyalty experiences in Japan,” reveals John Toomey, Chief Commercial Officer Marriott International, Asia Pacific excluding China.

“This collaboration represents an exciting step forward in how we reward and engage our most valued customers,” said Shingo Nishida, Executive Officer, Senior Vice President, Mileage and Lifestyle Business Division, Japan Airlines Co., Ltd “By partnering with Marriott Bonvoy, we are extending the benefits of JAL beyond the skies, creating new opportunities for our members to enjoy greater travel experiences and progress more quickly through our membership tiers.”

Benefits for Marriott Bonvoy Members

Marriott Bonvoy members are now able to accelerate to a higher tier of JAL Mileage Bank status through FLY ON Points, credited when members link their accounts. Titanium and Ambassador members will additionally receive Crystal status or above:

Benefits for JAL Mileage Bank Members

JAL Mileage Bank members now enjoy a seamless pathway into the Marriott Bonvoy ecosystem, with opportunities to both match and accelerate elite status. These benefits provide JAL Mileage Bank members with enhanced access to Marriott Bonvoy’s portfolio of more than 10,000 properties worldwide, unlocking privileges such as room upgrades, late checkouts and much more.