No matter where you live or operate, the Strait of Hormuz is True North in 2026.
Knowing its siting and consequences is crucial for accurate orientation and navigation.
A free flow of diesel oil, petroleum, and aviation fuel, together with fertilisers, is essential to the well-being of national economies, communities, families, and people. Energy is a driving force.
The parallels for business in identifying geographic north (true north) are fundamental; magnetic north is different and progressively moving. Getting a fix on it is difficult.
Grid north is another datum point, derived from the direction of a plane grid system.
Similar to analyses, conclusions and contentions each play a role. Staying focused is fundamental. Other points are disruptions and distractions. Stay true to purpose and self.
Clients, customers, associates, suppliers, team members, and all other stakeholders appreciate and value the doctrine of no surprises.
Forthright enunciation and articulation of one’s true north is essential. Advocacy has taken on greater importance in a period of chaos.
Make a statement noisily. It is necessary to overcome the widespread clutter, which
permeates.
Draw attention. Stand at attention. Give attention. Make others look, listen, hear, feel and think. It is an engaging process. It enables them to concentrate …on true north.
Barry Urquhart
Keynote Speaker
Marketing Focus
M: 041 983 5555
E: [email protected]
W: www.marketingfocus.net.au
COMMENTARY: WE DON’T BELONG
Group hugs can be stifling. Grouping can be and often is depersonalising.
Recognise, respect and retain individual rights, visions and aspirations.
IDENTIFY. ISOLATE. INSTALL. IMPLEMENT. LIKE. SHARE.
By: Barry Urquart – © 2026.
Read Time: 2 minutes.
Author Bio:
Barry Urquhart is a highly regarded market research and strategic planning consultant, recognised throughout Australasia for his insight, clarity, and thought leadership. A seasoned keynote speaker at premier conferences, Barry is also the acclaimed author of Serves You Right! And Service Please!, two of the region’s top-selling titles on customer service excellence.
Respected as a trusted voice in business strategy, Barry continues to lead influential workshops and development programs that help organisations drive sustainable growth, elevate service culture, and achieve competitive distinction.
For Media Enquiries or Speaking Engagements:
Email: [email protected]
Mobile: +61 041 983 5555
