Digital travel platform Agoda today revealed its most-booked activities data for the first half of 2026, pointing to a clear and compelling split in how Thailand sits within Asia’s activity travel landscape. Thai travelers heading overseas are gravitating towards world-class theme parks, with Shanghai Disney Resort topping the list, while visitors coming into Thailand are drawn to Bangkok’s urban thrill experiences and the marine attractions of Phuket.
Top 3 Activities Booked by Thai Travelers Abroad for first half 2026
When Thai travelers head overseas, theme parks claim the top three spots. Shanghai Disney Resort led the list of international activities booked by travelers from Thailand in the first half of 2026, followed by Hong Kong Disneyland Park and Universal Studios Singapore. The sweep of all three positions by iconic theme park brands points to a clear behavioral shift: for a growing segment of Thai outbound travelers, the park is not an add-on to the trip. It is the reason for it.
Thailand is also drawing strong interest from travelers beyond the region. Among Indian travelers, the Pattaya Coral Island Tour ranked as the second most-booked activity across Asia in the outbound rankings, sitting only behind Universal Studios Singapore.
Theme Parks Take the Top Spot Across All Asian travelers
Across three of Asia’s most well-known destinations, theme parks claimed the top activity spot. Hong Kong Disneyland Park was the most-booked activity in Asia, while Tokyo Disney Resort led in Japan, and Lotte World topped the list in South Korea. This points to the category’s broad and deeply rooted appeal across the region. For a growing number of travelers visiting Asia, the park is not an add-on to the trip, but the main priority.
Beyond theme parks, other top activities across Asia reflect a wide range of experience-driven travel. In Vietnam, Sun World Fansipan Legend in Sapa was the most-booked activity. Involving a cable car journey to the summit of Fansipan, the highest peak in Indochina, this is an attraction further away from major cities and reflects increasing appetite among travelers for nature-led experiences that trade the familiar for the spectacular.
Marine and wildlife attractions led in two markets: Aquaria KLCC topped bookings in Malaysia, while Jakarta Aquarium Safari did the same in Indonesia. Notably, Jakarta Aquarium Safari is a newer attraction that has rapidly established itself as one of the country’s most sought-after experiences. Together with the theme parks, their strong showing points to large-scale, family-oriented leisure as a defining type of activity travel across the region this year.
In Thailand, Skyflyers Giant Swing in Bangkok, an open-air swing experience that puts riders 135 metres above the city skyline, was the most-booked activity, a reflection of Bangkok’s emergence as one of Asia’s most dynamic activity markets. In Taiwan, the North Coast Tour through the hillside village of Jiufen and the rock formations of Yehliu topped bookings, a reminder that well-crafted day tours remain among the most powerful ways to encounter a destination.
Akaporn Rodkong, Country Director, Thailand and Indochina at Agoda, shared “In the first half of 2026, theme parks have moved from being a travel option to being a travel reason for Asian travelers. Thai travelers are booking parks as the centerpiece of their overseas trips, while inbound visitors are gravitating towards experiences that are distinctly Thai. That split tells us a lot about where activity travel is heading, and at Agoda, we are proud to help travelers reach these destinations and see the world for less.”
Travelers looking to explore Asia’s best activities and attractions can browse more than 300,000 experiences on Agoda, alongside over 6 million holiday properties and more than 130,000 flight routes. This includes an official partnership with Hong Kong Disneyland, offering travelers exclusive experiences at great value. Discover the best deals on Agoda’s website or mobile app.
