There’s no community quite like football – the electricity of football (aka soccer) lovers coming together, the chants, the anticipation, the communal highs and shared heartbreaks. And now, marking a first for small group travel, fans can experience that energy firsthand as G Adventures launches Away Games, a brand new series of premium trips, designed to bring football enthusiasts together to celebrate the community, traditions and the passion that comes with football culture.
The first-to-market small-group, football-focused trips combine iconic live matches with the immersive cultural experiences and community spirit G Adventures is known for around the world. Launching in some of Europe’s most legendary football destinations, including London, Manchester, Madrid and Barcelona, Away Games delivers premium matchday experiences, insider access and cultural immersion, allowing travellers to experience football’s greatest rivalries and atmospheres without the stress of planning complex international trips.
Away Games launches with more than 30 departures, with the first trips kicking off in October 2026 following the release of the English football calendar. Additional Spanish departures will be announced next month once the Madrid and Barcelona fixtures are revealed. Travellers can book now to secure access to some of the world’s most in-demand football matches – experiences renowned for selling out in record time.
As sports tourism continues to surge globally, G Adventures is stepping into a rapidly growing cultural movement. According to UN Tourism, sports tourism is one of the fastest growing sectors and accounts for an estimated 10% of global tourism.
Yet for many fans, attending a dream match overseas feels out of reach due to the complexity of securing tickets, navigating unfamiliar destinations and coordinating logistics. Away Games removes those barriers, offering a seamless premium experience and a ready-made community of like-minded fans from arrival to final whistle.
“At G Adventures, we’ve always believed travel is about human connection, and there are few communities more passionate, emotional and united than football fans,” said Yves Marceau, VP of product at G Adventures.
“Away Games is about much more than watching a match. It’s about belonging and being part of something bigger. It’s about singing with locals in supporter pubs, celebrating a last-minute goal with fellow travelers after the final whistle, and experiencing a destination through the lens of its football culture. We saw an opportunity to create something completely new in the adventure travel space, and we’re incredibly excited to bring fans together in a way only G Adventures can.”
Each Away Games trip is led by a football-loving G Adventures Chief Experience Officer (CEO), whose passion for the sport helps unite the group and bring the local football culture to life. On matchday, fans will enjoy VIP club-level seating, premium lounge access, and hospitality packages, while also gaining access to iconic stadiums including Old Trafford and Stamford Bridge, the legendary homes of Manchester United and Chelsea FC.
Beyond the main event, itineraries dive deeper into sports heritage and local culture. Travellers will go behind-the-scenes with historic stadium tours, join guided journeys through legendary supporter pubs, and explore each city’s culinary hotspots on local food tours. To experience the true roots of the game, the trips also feature lower-league match experiences among die-hard home supporters. With plenty of free time built in, travellers can soak up the atmosphere of the city beyond the stadium gates, balancing football fandom with authentic local exploration.
Away Game trips include:
Fulham FC: London Beyond the Pitch (6-10 November 2026, from $3,739 per person):
For the purist seeking the quintessentially British matchday, this five-day London immersion centers on the country’s most charming and historic riverside ground, Craven Cottage. Guests will watch the action from padded seats in the brand-new Riverside Stand and unwind in the exclusive Markers Lounge along with a visit from a Fulham club legend. Balancing high-end sports hospitality with deep local culture, the itinerary features a handpicked neighborhood pub crawl, an authentic culinary tour, and a raw, terrace-style lower-league match experience.
Tottenham Hotspur: London, Inside the Game (20-24 November 2026, from $3,749 per person):
Built for the fan who wants to experience the bleeding edge of modern sports entertainment, this high-octane itinerary features VIP halfway-line access at Tottenham Hotspur Stadium, universally recognised as one of the world’s most advanced sports venues. Travellers will enjoy premium multi-level dining options and an architectural behind-the-scenes tour highlighting the ground’s famous retractable pitch. The trip perfectly offsets this ultra-modern spectacle with a journey into North London’s grittiest, most passionate grassroots football pubs and local street food hubs.
Arsenal FC: The Pride of North London (9-13 October 2026, from $4,599 per person):
Securing a seat at the Emirates Stadium is currently one of the hardest tasks in global sports, but this itinerary solves the ticket crisis by offering guaranteed, exclusive Club Level seating and full VIP lounge access. Fans will experience the buzzing, electric atmosphere of the title-contending Gunners at the absolute peak of their modern power. The trip blends this highly sought-after game-day experience with a relaxed, self-paced stadium tour, a guided local food market excursion, and a traditional afternoon on the terraces of a grassroots National League match.
Chelsea FC: West London to Pitch City (19-23 February 2027, from $3,899 per person):
This energetic West London getaway brings travellers face-to-face with the glittering, trophy-laden history of Stamford Bridge. The unmatched matchday experience includes pitchside access before kickoff, premium West Upper seating, a chef’s table dinner, and a complimentary bar shared with a Chelsea FC legend. Beyond the premium treatment, guests will explore the upscale culinary hotspots of West London and dive into the unfiltered passion of local supporter pubs and lower-league terraces where the cameras aren’t watching.
Manchester City: More Than Matchday (4-8 December 2026, from $3,749 per person):
This itinerary offers a genuine Mancunian welcome and unforgettable memories at Etihad Stadium. Bypassing the public queues, fans will watch the tactical masterclasses of one of the world’s most successful modern clubs from executive middle-tier seating, complete with premium access to 93:20 – the executive lounge aptly named as a nod to the club’s historic, title winning goal. The journey includes an immersive, state-of-the-art stadium tour featuring a virtual message from a club legend, and a walk through the famous glass tunnel. Outside the stadium gates, the trip celebrates Manchester’s legendary music and culinary culture with a deep dive into the Northern Quarter alongside a local guide.
Manchester United: From the Stands to the Streets (18-22 December 2026, from $3,479 per person):
This itinerary answers the ultimate bucket-list dream for global football fans by opening the doors to the “Theatre of Dreams.” Guests will bypass the lengthy ballot lines to secure luxury padded seats in Old Trafford’s coveted North East Quadrant, and walk in the footsteps of United legends with visits to the dressing room, famous tunnel, and pitchside dugouts. Outside of the iconic stadium gates, fans will explore the rich industrial heritage of Manchester, exploring legendary supporter pubs alongside their CEO, and tasting the city’s hidden culinary hotspots.
True to G Adventures’ community tourism ethos, Away Games is designed to connect travellers not only to the sport they love, but also to the people, neighbourhoods and local cultures that make football such a powerful global language.
