Today, Zucchetti North America announced the launch of a new Model Context Protocol (MCP) connector suite in the Zucchetti Booking Engine, which enables hotels to accept direct bookings through AI platforms, including Claude and ChatGPT. Already live within the booking engine and in use by hotels across multiple countries, the MCP gives hotels access to a new direct booking channel within the AI platforms travelers are increasingly using to research, plan and purchase travel.
With the MCP connector, the Zucchetti Booking Engine – already used by 7,000+ properties across 75 countries – can supply live rates, availability, and property information directly to AI platforms. As a result, travelers using ChatGPT, Claude and other AI platforms can move seamlessly from trip planning to booking, leveraging real-time hotel data and availability. For hotels, this helps them capture bookings within AI platforms that might otherwise be fulfilled through OTA channels, reducing acquisition costs and maximizing revenue from every booking.
Beyond enabling direct bookings through AI platforms, the Zucchetti Booking Engine also offers additional intelligent automation capabilities. Tools for content translation, image generation and back-office assistance have been live since March 2025, generating more than 100,000 assets and answering more than 35,000 help queries to date. It also offers a Destination Demand Datalake MCP, which gives hotels real-time demand intelligence about their destination and surrounding market.
“With this feature, we are now enabling hotels to capture a completed reservation without the guest visiting their website, putting our clients in front of travelers at the exact moment they are ready to book, inside the AI platforms they are already using,” said Mark Lewis-Brown, CEO & President of Zucchetti North America. “As AI platforms become primary research and booking tools for travelers, hotels that are not accessible within them will lose those bookings to properties that are, and that gap will only grow.”
The MCP launch is part of a broader AI strategy spanning six of Zucchetti North America’s eight operational solutions. From revenue management and distribution to property management, marketing and guest communications, most of these capabilities are already live and in use by hotels, underscoring the company’s focus on delivering practical applications rather than future roadmap concepts.
“Hotels are under constant pressure to drive more revenue, control distribution costs and do more with limited resources,” continued Lewis-Brown. “The AI capabilities we’ve deployed across our portfolio are designed to deliver measurable results in each of those areas, and they are already live at our customers’ properties today.”
