As meeting planners crave alternative destinations and unique experiences, InterContinental Halong Bay Resort and Pullman Ninh Binh set the stage for highly impactful events, infused with local charm.
Vietnam, with its spectacular scenery, rich heritage and local experience, is rising as an ideal destination for modern MICE planners.
Vietnam is emerging as one of Asia’s most attractive destinations for meetings and events, as world-class facilities and brand-new infrastructure drive a surge in corporate group travel. Having proven its ability to stage major conferences and conventions, Vietnam’s MICE industry is expected to be worth USD 10.75 billion by 2030 – a 38% jump compared to 2025.
But in today’s highly competitive landscape, top meeting planners are demanding more than just great function spaces; they are seeking experiences that are impactful, inspiring and environmentally friendly. Vietnam, with its spectacular scenery and rich heritage, is perfectly positioned to meet this trend. Away from the traditional business cities of Hanoi and Ho Chi Minh City, new destinations are rising that blend international hospitality with natural beauty and authentic culture – including UNESCO World Heritage sites.
As connectivity grows and companies seek creative ways to impress their clients, Vietnam’s up-and-coming MICE destinations are leading the country into an exciting new era.
HA LONG BAY – ASIA’S MOST ICONIC NATURAL HERITAGE
Where to Meet: InterContinental Halong Bay Resort
At a Glance:
- Total Meeting Space: 4,500+ sqm
- Largest Indoor Venue: Tonkin Ballroom (1,081 sqm)
- UNESCO World Heritage Site: Ha Long Bay – Cat Ba Archipelago
Ha Long Bay is a renowned UNESCO World Heritage Site – an extraordinary marine labyrinth where more than 1,000 islands and islets rise from the azure sea. This idyllic destination is now more accessible than ever before, with a dedicated airport and a new expressway that offers fast transfers to and from Hanoi.
InterContinental Halong Bay Resort became the area’s first international luxury hotel when it opened its doors in 2025. Blending local charm with world-class hospitality, this prime beachfront property frames panoramic bay views from every angle. Meeting planners can take advantage of 4,500 square metres of indoor and outdoor event space, powered by Logitech video-conferencing solutions, interactive technology and LED screens.
Two ballrooms – the 1,050-pax Tonkin Ballroom and 252-pax Cat Ba Ballroom – can stage the grandest gala gatherings, and an outdoor garden and terrace can host up to 390 guests for cocktail receptions with unparalleled vistas. The Hidden Lagoon Spa is an oasis for VIP wellness sessions, and the rooftop Roku & Sky Bar sets the scene for sophisticated networking evenings.
Ha Long Bay creates compelling opportunities for companies to dazzle their delegates with offshore adventures, including private cruises, kayaking in the aquamarine waters, visiting floating villages, and discovering the time-honoured techniques of pearl farming. The surrounding hills are also home to an 18-hole Schmidt-Curley-designed championship golf course.
Getting There & Away:
Hanoi and Noi Bai International Airport are approximately 2.5 hours’ drive away, while Van Don International Airport can be reached in just 1 hour.
NINH BINH: THE HEART & SOUL OF VIETNAMESE HERITAGE
Where to Meet: Pullman Ninh Binh
At a Glance:
- Total Meeting Space: 1,700 sqm
- Largest Indoor Venue: Grand Ninh Binh Ballroom (1,300 sqm)
- UNESCO World Heritage Site: Trang An Landscape Complex
Nestled in the Red River Delta just 2 hours’ drive from Hanoi, Ninh Binh blends stunning natural scenery with cultural authenticity. The UNESCO World Heritage Site of Trang An is a tapestry of winding rivers, rice paddies and limestone peaks, and Hoa Lu, Vietnam’s ancient capital, transports guests back to an elegant bygone era.
This idyllic destination is now home to an international five-star hotel and MICE venue: Pullman Ninh Binh, which opened its doors from April 2026. Within the hotel, a 1,300-square metre ballroom, four meeting rooms and VIP lounges set the stage for a wide range of events, from corporate conferences and gala dinners to media briefings, product launches and training sessions.
The outdoor spaces are perfectly suited to team-building sessions, and Bublx Champagne Bar, Ninh Binh’s highest rooftop lounge, is a stylish setting to sip premium drinks, soak up the views and make new business connections.
The hotel’s 283 rooms and suites let delegates stay productive with workspaces, intuitive technology and balconies, and six restaurants and bars promise a wide range of culinary options, from prime steaks to contemporary Cantonese cuisine, which will be in full operation at the end of 2026.
Ninh Binh’s natural beauty and cultural warmth create myriad opportunities for event attendees’ itineraries, from boat journeys through the dreamy landscapes of Trang An to historical discoveries at Hoa Lu Old Town, visits to ancient pagodas, local culinary tours and more.
Special Offer
For bookings from now until 1 September 2026, Pullman Ninh Binh is offering an exclusive Dual Rewards program, with cash back of up to 5% and double reward points for all eligible events.
Getting There & Away:
Hanoi and Noi Bai International Airport are only 2 hours’ drive away.
Whether meeting planners are organising a major industry conference, an inspiring team-building weekend, or a multi-day MICE experience for their most valued clients and partners, Vietnam is Asia’s newest hotspot for every size and style of event – all infused with the cultural essence of the destination.
