The China International MICE Exchange (CIMX) has announced that EGYPTAIR will participate in CIMX 2026 as Official Airline Partner. Taking place from 3 to 5 November 2026 in Beijing, CIMX is a new-generation international B2B trade show dedicated to the MICE and business travel sector, developed by Messe Berlin China. The partnership was formally confirmed during a signing ceremony at ITB China, where Messe Berlin China officially presented the Official Partner plaque to EGYPTAIR. The collaboration underlines the growing importance of international air connectivity in supporting the continued expansion of China’s MICE industry.
As Official Airline Partner of CIMX 2026, EGYPTAIR will receive prominent visibility across CIMX’s official communications channels, onsite branding, and delegate touchpoints. The partnership positions EGYPTAIR as a recommended airline for MICE buyers, exhibitors, and registered visitors from both China and international markets.
Organized by Messe Berlin China, CIMX connects global and Chinese MICE suppliers with qualified buyers, corporate decision-makers, agencies, associations and industry professionals through exhibition, curated matchmaking, knowledge exchange and networking opportunities.
“CIMX was created to bring together the partners, destinations and decision-makers shaping the next phase of China’s MICE market,” said Nikolaos Swoch, Director of CIMX. “The partnership with EGYPTAIR combines international travel access with professional business exchange — an essential driver for the further development of China’s meetings, incentives and business events sector.”
As Official Airline Partner of CIMX 2026, EGYPTAIR will receive prominent visibility across official CIMX communications, onsite branding and delegate touchpoints. The partnership positions EGYPTAIR as a recommended carrier for MICE buyers, exhibitors and registered visitors from China and international markets.
For EGYPTAIR, this partnership provides a targeted platform to engage with China’s corporate travel, meetings and incentive travel market. As Egypt’s national carrier, EGYPTAIR connects China with Egypt and onward destinations across the Middle East, Africa and Europe through its international route network.
“China is a strategically important market for EGYPTAIR, and the MICE sector offers significant opportunities for deeper cooperation between China, Egypt and wider international markets,” said Captain Mohamed Elyan, Chairman & CEO of EGYPTAIR AIRLINES. “Through our partnership with CIMX, we look forward to supporting growing demand for international meetings, incentives and group travel from China to Egypt and beyond.”
The formalization of this strategic partnership during ITB China further demonstrates CIMX’s industry influence and resource aggregation capabilities. CIMX 2026 continues to attract leading domestic and international destinations, top-tier business travel service providers, and brand-side corporate buyers, building a strong foundation of high-quality partners for the successful launch of its inaugural edition in Beijing this November.
