Ahead of the official announcement dropping this evening, HX Expeditions has officially appointed Cinzia Amadio as its new Senior Vice President of Global Marketing.
Reporting directly to global CEO Gebhard Rainer, Amadio will join the executive team to completely unify HX’s brand strategy, digital performance, and B2B trade communications.
Amadio is a heavyweight in the luxury cruise sector, bringing an extensive nine-year track record from Silversea, where she drove global marketing execution, trade strategies, and expedition business development.
Her appointment signals a massive corporate push by HX to dissolve the traditional silos between creative brand storytelling and technical digital performance, accelerating how the global operator communicates across both consumer and trade touchpoints.
