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 Award-winning river cruise line AmaWaterways is pleased to announce a new partnership with Approach Guides to introduce an intuitive marketing solution designed to help travel advisors promote and sell AmaWaterways’ river cruises more easily.

The new platform enables advisors to instantly create beautifully designed, co-branded marketing pages highlighting AmaWaterways’ journeys, immersive shore excursions, onboard experience and promotions. Each page can be personalised with the advisor’s branding and contact information, allowing them to share curated content with clients and capture leads directly, without logins, integrations or technical setup.

AmaWaterways Danube River Cruising

“Our travel advisor partners are at the centre of our growth across Australia and New Zealand, and we are always looking for ways to better support them in connecting with their clients,” said Steve Richards, Managing Director, Australia & New Zealand.

“This new solution responds directly to feedback from advisors who have been asking for simple, effective marketing tools, not just for us but across the suppliers they work with. By working together, we are making it easier for them to share the AmaWaterways story.”

Through the platform, advisors can quickly access curated content experiences that showcase AmaWaterways’ destinations and itineraries, personalise them with their own branding, and share them directly with clients to inspire travel and drive bookings.

The service is now available and free to all travel advisors.

Travel advisors can access their personalised AmaWaterways content experience at inspires.to/amawaterways.