Revive Collagen, the UK-born, cult-favorite wellness brand marked a major milestone in its global expansion with a high-impact New York City takeover at Ulta Beauty, celebrating its partnership with newly appointed Global Brand Ambassador and pop icon Mel B.
The moment signals a powerful alignment between Revive Collagen and Mel B, who steps into the role as a confident, unapologetic voice for women navigating midlife and menopause. At the heart of the partnership is the brand’s clinically developed menopause range, designed to support women through every stage, from
perimenopause to post-menopause, with targeted, high-performance formulations.
Revive Collagen’s menopause range combines up to 10,000mg of Type 1 marine collagen with 21 additional ingredients to support skin, sleep, and overall wellbeing, offering a modern approach to a traditionally underrepresented category.
“Having Mel B join the Revive Collagen family as our ambassador feels like a natural and exciting evolution for the brand. We’re thrilled to see our iconic Menopause range now available on Ulta Beauty shelves,” said Samantha Faiers, Co-Founder of Revive Collagen.
Following her morning press circuit, Mel B took to the streets of New York City in unmistakable style, riding in a fully branded, leopard-print, London taxi in a nod to her British roots. The journey culminated in Times Square, where she posed in front of a larger-than-life billboard celebrating her new role with Revive Collagen. The moment captured the energy of the partnership—bold, confident, and impossible to ignore.
Photo Credit: Zak Walton / Revive Collagen
The day concluded at Ulta Beauty’s Herald Square flagship, where Mel B connected directly with fans during a special in-store appearance. Championing the importance of feeling confident from within, she shared her personal approach to wellness and how Revive Collagen has become part of her daily routine. The event drew an enthusiastic crowd, reinforcing the growing demand in the U.S. market for solutions that support women through hormonal change with both efficacy and transparency.
This New York City celebration marks the beginning of a global campaign that places menopause firmly at the center of the beauty and wellness conversation. With Mel B at the forefront, Revive Collagen continues to redefine what it means to embrace every stage of life, championing confidence, strength and beauty from the inside out.
