Australia’s leading adventure tourism company, Experience Co, has announced a major initiative to support travellers and the broader industry. Throughout April, one of the busiest travel months on the calendar, the company will absorb fuel surcharges across two of its major businesses allowing travellers to maintain their holiday plans without fear of being hit with additional costs.
Supporting the call from Government and industry leaders for Australians to keep their travel plans on track and back regional communities and local economies, Experience Co will not pass on additional fuel levies across their Marine and Skydive experiences in Australia and New Zealand in April.
The move represents a significant investment by Experience Co. to support travellers and also shore up the broader tourism industry which is staring down potential cancellations.
“This is a critical time for Australian and international travellers to come and visit our iconic tourism destinations, taking advantage of the Easter and Anzac Day long weekends, as well as the school holidays,” said John O’Sullivan, CEO of Experience Co.
“Our goal is to take the stress out of their travel planning, by not passing on additional fuel costs, and put the joy back in their holidays. As every booking supports local jobs and businesses, not passing on additional fuel costs across April is about backing regional communities while keeping our experiences affordable.”
Experience Co operates a portfolio of tourism experiences under the Reef Unlimited brand from Cairns, Port Douglas and Cape Tribulation. These include Reef Magic, the Great Barrier Reef’s leading tourism and marine science pontoon, Dreamtime Dive and Snorkel, and the recently launched “Two Island Tours” to Green Island and Fitzroy Island, all of which offer visitors immersive access to one of Australia’s most iconic natural attractions.
The initiative also includes Experience Co’s skydiving operations, including Skydive Australia, which operates across 10 locations nationwide, as well as New Zealand-based brands NZONE and Skydive Wanaka. This pricing commitment applies to all bookings made throughout April. For Skydive Australia, the offer extends to jumps scheduled through to the end of June, while Reef Unlimited experiences carry no travel-by date restriction, reinforcing the company’s commitment to supporting tourism while delivering value to travellers.
