The Eswatini Tourism Authority proudly welcomes the publication of the new Petit Futé guide to Mozambique & Eswatini 2026–2027, a highly influential addition to the French travel market that places the Kingdom firmly in the spotlight for French-speaking travellers.
Published by Petit Futé, one of France’s most respected and widely used travel guide series, the new edition offers updated and in-depth coverage of Eswatini. Known for its strong influence on French travel decisions, Petit Futé reaches millions of readers each year, combining expert editorial insight with practical recommendations that inspire authentic and meaningful travel experiences.
A Fresh & Inspiring Look at Eswatini
The new guide presents Eswatini as a destination rich in diversity, culture, and natural beauty. Readers are invited to discover a country where unspoiled savannas, mountains, and traditional villages create a compelling and varied landscape. The guide also highlights Eswatini’s iconic locations and hidden gems, alongside original itineraries suited to a wide range of travel styles.
A strong focus is placed on the Kingdom’s history and cultural heritage, encouraging visitors to explore local traditions, crafts, museums, and historical sites, and to interact with Eswatini’s vibrant and diverse culture. The guide emphasises immersive, off-the-beaten-track experiences—an area where Eswatini excels as a destination offering both authenticity and accessibility.
Enhanced Digital Presence
Alongside the print edition, Eswatini’s visibility has also been strengthened online through updated destination content on the Petit Futé website. The refreshed Eswatini pages provide practical travel information and inspiration for prospective visitors, while the Eswatini Tourism Authority benefits from a dedicated official listing on the platform, ensuring travellers have direct access to reliable, up-to-date guidance when planning their trips.
Strong Partnership with the Tourism Sector
This latest edition reflects a successful collaboration between Petit Futé and Eswatini’s tourism industry. A number of local tourism operators are featured within the guide, showcasing the breadth and quality of experiences available across the Kingdom. The Eswatini Tourism Authority has also taken a leading role in this partnership, with a prominent presence including advertising on the back cover of the guide—further reinforcing the Kingdom’s visibility and appeal.
Proven Impact in the French Market
The influence of Petit Futé within France and the wider French-speaking market is well established. Following the publication of the previous edition, Eswatini experienced a measurable increase in visitor numbers from France, demonstrating the tangible impact of the guide in driving tourism growth.
With this newly updated edition, the Eswatini Tourism Authority anticipates continued momentum and increased interest from French travellers seeking destinations that offer authenticity, culture, and off-the-beaten-path experiences.
Showcasing the Kingdom’s Unique Appeal
Eswatini continues to stand out as one of Southern Africa’s most distinctive destinations, offering a rich blend of culture, heritage, and natural beauty within a compact and welcoming setting. From vibrant traditions to scenic landscapes and immersive experiences, the Kingdom provides visitors with meaningful and memorable journeys.
“The release of this new Petit Futé guide is an important moment for Eswatini’s tourism sector,” said Vusie Dlamini Eswatini Tourism Authority CEO. “France remains a key market for us, and we are delighted to see such strong representation of our country, both in print and online. We look forward to welcoming more French visitors to experience Eswatini for themselves.”
