Luxury Escapes is bringing the Golden State to Westfield Bondi, launching its first-ever destination marketing activation at its newly opened Sydney flagship store in partnership with Visit California.
The week-long activation is designed to inspire travellers to dream big and plan a trip to California, the Ultimate Playground, where sun-soaked beaches, world-class wine regions, iconic theme parks, majestic national parks and glamorous cities can all be experienced in one road trip.
The Luxury Escapes Bondi Westfield store opened in November and offers a premium, immersive retail experience featuring a champagne bar, complimentary barista-made coffee, warm chocolate chip cookies and personalised holiday planning with expert travel consultants.
Visit California will be the inaugural tourism partner for the in-store takeover, running from Wednesday 11 February to Sunday 15 February, giving visitors an exclusive taste of the Golden State without leaving Sydney.
The week will combine signature destination-inspired food and drinks with immersive branded experiences and exclusive California travel offers bringing the essence of California to life for store visitors.
Destination spotlights will run 11.00am – 3.00pm and include:
- Wednesday 11 February – Experience the fun and magic of California with a specially curated Disney-themed activation cart fully loaded with freshly made churros dusted with cinnamon sugar and chocolate
- Thursday 12 February –Where the chic desert oasis of Greater Palm Springs will serve up refreshing gelato and energising protein balls
- Friday 13 February – Huntington Beach. Be transported to the sun-soaked shores of
Huntington Beach featuring the classic pier-side novelty of live caricature drawings, with a side of superfood iced lattes
- Saturday 14 February – Los Angeles is spreading the love with smooth California-style cold brew and romantic treats on Valentine’s Day
- Sunday 15 February – West Hollywood will bring the glitz, glamour and wellness-focused vibes with delectable macarons and fresh green juice shots
Jodie Collins, Senior Manager, Tourism Partnerships at Luxury Escapes, said Visit California is the ideal partner to launch the brand’s destination activation strategy.
“Our Bondi store was designed to be a highly immersive and luxurious environment, and California’s diverse, aspirational destinations and creative activation concepts make it a terrific first partner.”
“California is the ultimate playground for Australian travellers,” said Caroline Beteta, president & CEO of Visit California.
“As the No.1 destination in the United States, and a top pick for bookings by Luxury Escapes, this week long taste of California in Sydney will showcase California’s diversity and abundance and inspire visitors to put the Golden State on their bucket list for 2026.”
All Australian based agents who book clients on a luxurious escape in California throughout February will be eligible for a AU$1,000 Visa or Mastercard gift card trade incentive.
