The U.S. hotel industry reported mostly negative year-over-year comparisons, according to CoStar’s latest data through 31 January. CoStar is a global leading provider of online real estate marketplaces, information and analytics in the property markets.
25-31 January 2026 (percentage change from comparable week in 2025):
- Occupancy: 54.0% (-4.3%)
- Average daily rate (ADR): US$150.55 (+0.2%)
- Revenue per available room (RevPAR): US$81.37 (-4.0%)
Among the Top 25 Markets, Nashville reported the largest occupancy increase (+24.1% to 71.0%) as well as the steepest decline in ADR (-13.8% to US$140.49). The market’s performance was due to the impact of Winter Storm Fern, as hotels offered discounted rates to help displaced residents.
Minneapolis saw the highest RevPAR gain (+18.9% to US$67.26).
Las Vegas registered the most pronounced decreases in occupancy (-10.4% to 69.0%) and RevPAR (-14.2% to US$116.44).
