There are smarter ways to sell airline tickets than shouting about cheap fares. One of them is to quietly appear where Australians already are, in this case, on the grass at Kooyong, watching tennis, thinking about summer, and wondering where the next trip might take them.
That is the logic behind Vietjet renewing its role as the official airline partner of the Kooyong Classic in January 2026, a partnership that makes far more sense than it first appears.
The Kooyong Classic is not a loud tournament. It never has been. It is intimate, tradition-soaked, and deliberately civilised, the sort of event where conversation matters as much as competition. Aligning with it says something about how Vietjet wants to be seen in Australia: present, accessible, but not brash.
The airline will mark the three-day event, running from 13 to 15 January, with a set of targeted promotions rather than a scattergun sale. Chief among them is a 50 per cent discount on base fares for flights between Australia and Vietnam, available online during the tournament window via the Vietjet website and mobile app using the promo code VJKY.
Vietjet welcomes tennis fans to Kooyong Classic 2026
The fares apply to a limited number of Economy seats, with travel valid between 1 February and 27 May 2026, excluding peak periods. Taxes and fees are extra, as they always are, but for travellers already considering Vietnam, the timing is deliberate and well-judged.
Those attending Kooyong in person will find a second layer of incentive. Vietjet will offer a limited number of $100 flight e-vouchers at its on-site booth, alongside a daily lucky draw across the tournament with complimentary tickets on offer. It is low-key, face-to-face engagement — increasingly rare in an industry addicted to digital noise.
The broader play is clear. Vietjet already operates direct services from Sydney, Melbourne, Brisbane and Perth to Ho Chi Minh City, giving Australian travellers straightforward access not only to Vietnam but to onward connections across the Asia–Pacific. For an airline still building brand familiarity locally, sport remains one of the fastest shortcuts to trust.
The Kooyong Classic itself will again punch above its weight. The 2026 line-up includes American prospect Learner Tien, China’s Yunchaokete Bu, world No.8 Lorenzo Musetti, and appearances from Pat Cash, whose presence alone is enough to anchor the event in Australian sporting memory.
Vietjet’s decision to return for a second year suggests the first worked. In aviation, repeat partnerships are rarely sentimental. They are transactional, measured, and ruthlessly assessed.
This one survives because it fits. Tennis, travel and January optimism have always belonged together. Vietjet has simply remembered that and shown up at the right moment.
by My Thanh Pham – (c) 2026.
Read time: 2minutes.
About the Writer.
My Thanh Pham has worn more travel hats than most luggage racks could hold. After taking a course in travel and tourism, she found herself deep in the business of arranging itineraries across South-East Asia, matching travellers to temples, beaches, and the occasional night train, with a knack for making the complicated look easy.
Not content with life behind the desk, she joined a Vietnamese airline, juggling reservations one day and the frontline bustle of the airport the next. It gave her a ringside seat to the theatre of travel: the missed flights, the joyous reunions, and the endless stories that airports never fail to serve.
These days, My Thanh has swapped ticket stubs for a writer’s keyboard at Global Travel Media. Her words carry the same steady hand she once brought to bookings, guiding readers through the rich, unpredictable world of travel.
