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Club Med does not expand quietly. When the French hospitality powerhouse chooses a destination, it does so with the confidence of a brand that has spent seven decades refining the art of the all-inclusive holiday. Its latest announcement, Club Med Tremblant, a premium ski-in, ski-out resort in Quebec’s Laurentians, fits that tradition neatly, carving out a decisive new chapter in the company’s North American growth story.

Revealed in Singapore on December 16, Club Med’s plan to develop its second Canadian resort marks a calculated deepening of its footprint in a market that has proven both receptive and resilient. Following the strong performance of Club Med Québec Charlevoix, which opened in 2021 and has since welcomed more than 130,000 guests at an average occupancy rate of 80 per cent, the company is doubling down on a winning hand.

This time, the stakes and the slopes are higher.

A Strategic Expansion Anchored in Confidence

Mont-Tremblant is not an experimental choice. It is one of North America’s most recognisable four-season alpine destinations, drawing more than three million visitors annually and offering the kind of established infrastructure global resort operators prefer. For Club Med, Tremblant represents a rare alignment of brand, geography and demand.

“Canada continues to be a key market in our North American growth strategy,” said Carolyne Doyon, CEO North America & Caribbean for Club Med. “With the upcoming opening of Club Med Tremblant, we are thrilled to introduce a new destination offering an original premium all-inclusive mountain experience providing immersive, one-of-a-kind vacations that have defined Club Med for decades.”

The language is familiar, but the intent is pointed. Club Med is not simply adding another pin to the map; it is reinforcing its global mountain leadership, which already spans France, Italy, Switzerland, Japan, China and Canada. Tremblant elevates that portfolio while signalling long-term commitment to Quebec as a cornerstone market.

The Deal Behind the Dream

A substantial financial and operational framework underpins the announcement. On December 5, Doyon and Rémy Bourgeon, President of French investment manager Alderan, signed a major financing agreement covering construction, long-term leasing and project delivery.

Rémy Bourgeon, President of Alderan, and Carolyne Doyon, President and CEO of Club Med North America & the Caribbean.

Under the agreement, Club Med will operate the resort through a long-term lease and act as the delegated project owner, overseeing the entire development from blueprint to build. Alderan, acting on behalf of its SCPI Comète fund, acquired the land from developer Brivia, which is concentrating on adjacent residential projects.

Alderan is no minor player. Established more than a decade ago, the firm manages over €2 billion in assets (approximately CA$3 billion) across regulated funds, including €500 million within SCPI Comète.

“With this investment in Canada, which will be operated by Club Med, a globally recognised premium all-inclusive vacation brand, the SCPI Comète, which we developed two years ago, takes a major step forward in its international development and investment strategy,” Bourgeon said. “We are proud that individual French savings can contribute to such projects that combine enjoyment along with long-term stability and strong returns.”

It is a distinctly European model of patient capital meeting long-horizon tourism infrastructure, and it suits Tremblant well.

A French Alpine Spirit, Reimagined for Canada

Set in the Laurentians, Club Med Tremblant is scheduled to open in December 2028. The design brief draws inspiration from a contemporary Alpine chalet, warm, playful and refined, mirroring the convivial atmosphere that has long defined the Club Med experience.

This will not be a bolt-on hotel. It is a purpose-built, premium all-inclusive mountain village, conceived for families, active travellers and multi-generational holidays, precisely the demographic that has fuelled Club Med’s post-pandemic resurgence.

Guests can expect:

True ski-in, ski-out access, with daily lift tickets included
Gourmet dining rooted in Alpine traditions, layered with regional character
Dedicated Kids Clubs for ages four months through to 17 years
Year-round activities, from hiking and water sports in summer to winter alpine pursuits
A world-class wellness spa, reflecting Club Med’s growing emphasis on holistic travel
A multicultural team of GOs, delivering the brand’s signature service ethos

In short, Tremblant will offer convenience without compromise, an increasingly rare proposition in mature ski markets.

Economic Gravity in the Laurentians

Beyond the guest experience, the project carries significant economic weight. Club Med Tremblant is projected to create nearly 300 direct jobs, with a comparable number of indirect roles flowing through construction, supply chains and local services.

Roughly half of the workforce will be housed on-site, a model Club Med has long used to stabilise staffing in seasonal destinations while strengthening local economic integration. Partnerships with regional suppliers, producers and experience providers will be embedded from the outset, ensuring the resort reflects the character of the Laurentians rather than overshadowing it.

The project also aligns closely with sustainable tourism principles, targeting LEED certification and Green Globe operational certification. Sustainability has moved from aspiration to expectation in global tourism, and Club Med’s Happy to Care commitments are increasingly central to its development playbook.

A Destination Partnership, Not a Takeover

Importantly, the resort’s arrival has been shaped through collaboration with local stakeholders. In November 2025, Club Med and Station Mont Tremblant signed agreements covering future partnerships, including ski school operations and planned mountain improvements.

“Tremblant offers many advantages for hosting a project of this scale,” said Patrice Malo, President of Station Mont Tremblant. “We are proud to welcome the internationally renowned Club Med brand to Tremblant, complementing our existing offerings. This major project will elevate our four-season destination and expand our international reach.”

The language is diplomatic, but the message is clear: this is a partnership designed to lift the destination, not dilute it.

Building on Proven Canadian Success

Club Med’s confidence is grounded in evidence. Québec Charlevoix, Canada’s first premium all-inclusive resort, has delivered consistent performance since opening, validating the brand’s belief that Canadians and international visitors are increasingly drawn to premium, hassle-free mountain holidays.

That appetite shows little sign of slowing. As travellers seek value through experience rather than price alone, Club Med’s integrated model—where accommodation, dining, activities and childcare are seamlessly bundled has regained relevance in a market once obsessed with à-la-carte everything.

A Flagship for the Future

When it opens, Club Med Tremblant will stand as a flagship resort, not only for the brand but for the destination itself. It reinforces Mont-Tremblant’s international credentials while cementing Club Med’s long-term ambition to lead the premium mountain segment in North America.

In an industry often tempted by short-term gains, this project speaks to something more traditional and arguably more durable: long-term investment, patient capital, and a belief that well-executed hospitality still matters.

For Club Med, Tremblant is not just another resort. It is a statement, cut cleanly into the Canadian snow.