As 2025 comes to a close, Thai travelers are embracing the festive season with renewed excitement for short getaways and cultural experiences. December remains one of the busiest travel months for Thais, driven by long weekends, holiday celebrations, and the growing trend of immersive, experience-led trips.
This year, ‘Soft Power Travel’ is shaping how Thai travelers plan their holidays. Inspired by Thailand’s rich culture, arts, cuisine, wellness, and traditions, this trend reflects a shift toward meaningful journeys that go beyond typical beach vacations. The Tourism Authority of Thailand (TAT) continues to champion this approach under its Amazing Thailand Grand Tourism & Sports Year 2025 campaign, promoting sustainability and responsible tourism that benefits local communities.
“As the year closes, many seek journeys filled with discovery, connection, and unforgettable adventures,” said Charles Wong, Vice President of Commercial, Traveloka. “We see strong momentum in regional escapes and family-centric holidays, and our 12.12 Super Sale is designed to lead this shift by making trending destinations and curated experiences more accessible, affordable, and convenient.”
Traveloka’s 12.12 Super Sale: Biggest Travel Sale of the Year!
To support this moment and make short, Year-End Holiday Season breaks more accessible, Traveloka is helping users travel smarter and faster with its upcoming 12.12 Super Sale, running from 3-12 December 2025. It offers Flash Coupon Discount of up to 50% and more, including:
- Flight discounts of up to THB 21,111
- Flights domestic starting from just THB 899
- Flight, Accommodation, and Xperience deals starting from just THB 12
- Buy 1 Get 1 Free on flights and Xperiences when booked for two
- Free flight ticket to Luang Prabang from Bangkok Airways when joining activities on Traveloka’s Facebook, Instagram, and Line OA.
Data from Traveloka, Southeast Asia’s leading all-in-one travel platform, reveals a significant surge in travel demand driven by long weekends and holiday celebrations as Thailand’s top destinations continue to attract strong interest from both domestic and international travelers. From January to November 2025, Bangkok, Chiang Mai, Phuket, Udonthani, and Chiang Rai led the list of most-searched destinations, reflecting high demand for urban, cultural, and southern beach experiences.
Looking ahead to the year-end holidays, Bangkok, Tokyo, Shanghai, Osaka, and Hong Kong are trending among users, signaling a robust rebound in outbound travel. Together, these trends point to growing traveler confidence and position Thailand as a year-round hub offering diverse experiences from vibrant city life and cultural heritage to immersive, experience-driven journeys. At the same time, international destinations remain attractive to travelers seeking winter escapes.
Thailand has already welcomed more than 26 million international visitors this year, according to The Tourism Authority of Thailand (TAT). Domestic tourism is thriving as well, with Thai travelers making 150 million trips across both primary and secondary cities.
Traveloka’s data reveals that interest in popular attractions is also on the rise, particularly among families and multi-generation travelers. Searches on the platform show strong demand for experiences such as aquariums, theme parks, water parks, family entertainment centers, and skyscrapers. These trends highlight a shift toward activities that foster family bonding and create meaningful experiences for households with young children, reflecting how travel is increasingly seen as a way to strengthen connections and support child development.
To support this momentum, Traveloka continues to collaborate with leading airlines, hotels, and travel experience providers across the region offering travellers the affordable options and value on one platform. This ensures that every moment of inspiration can seamlessly turn into a well-planned, secure, and memorable escape, making Year-End Holiday Season travel more accessible than ever before.
Travelers are prioritizing immersive, culture-led trips during the festive season as they are blending holidays with local culture, food experiences, traditional events, and wellness retreats. Traveloka remains committed to connecting users with exclusive 12.12 Super Sale deals and meaningful travel experiences to make every journey a celebration of the upcoming Year-End Holiday Season.
