Wendy Wu Tours has announced the launch of its new Gems of Japan & Shikoku tour, expanding its Japan program with an itinerary designed for travellers seeking richer, more meaningful experiences.
This launch follows insights from Wendy Wu Tours’ The Journey Ahead report, which confirms that Japan is currently the number one choice for Australian travellers across every state and territory. Data from the Japan National Tourism Organisation reinforces the trend, with a record 1.02 million Australians travelling to Japan between July 2024 and June 2025.
To meet this demand, Wendy Wu Tours is expanding its portfolio, giving Australians more ways to experience the region, while catering to the 58% of travellers who prefer to slow down and immerse themselves in a destination.
Sonia Orrego, Head of Product at Wendy Wu Tours Australia, says, “This tour comes at a moment when travellers want to experience everything they love about Japan without feeling rushed. It’s carefully designed to showcase the iconic destinations while also offering experiences that give a real sense of the country’s culture and character. It strikes a balance that reflects how Australians are choosing to travel today – immersive, thoughtful, and unforgettable.”
The 16-day Gems of Japan & Shikoku tour, starting from $14,280 pp, takes travellers through Tokyo’s modern buzz, Kyoto’s timeless temples, and Hiroshima’s poignant Peace Park, before venturing to Shikoku’s tranquil landscapes, citrus farms, and the art-filled island of Naoshima. Highlights include meeting an apprentice geisha, enjoying a traditional tea ceremony, soaking in Japan’s oldest onsen, and discovering contemporary art beside the Seto Inland Sea – combining hands-on cultural experiences with Japan’s stunning natural and historic landmarks.
Asia continues to captivate Australian travellers, offering experiences close to home with bustling cities, serene landscapes, incredible cuisine and vibrant local cultures. Wendy Wu Tours is expanding its portfolio of remarkable journeys, offering Australians even more ways to explore the continent with the confidence and convenience of fully inclusive, expertly guided travel.
