Los Angeles proved why it’s the ultimate event city during a recent famil hosted in partnership with United Airlines, Los Angeles Tourism, VIVA Holidays, Air Tickets and MyWay Travel & Events. Ten of Australia’s top-selling travel consultants were treated to an exclusive incentive program and awarded an unforgettable itinerary that showcased LA’s dynamic duality. Including the glamour of a Dua Lipa concert at the Kia Forum and the high-energy excitement of an NFL game at SoFi Stadium.
Beyond these headline experiences, the famil delivered a deep dive into LA’s iconic attractions and luxury hospitality. Agents were treated to a stylish stay at W Hollywood, complete with rooftop views and vibrant nightlife, a full day of thrills at Universal Studios Hollywood with Express Pass access, and a shopping spree at the iconic Citadel Outlets.
Agents also explored cultural landmarks like the Dolby Theatre, hiked to the Hollywood Sign, and enjoyed VIP dining at some of LA’s hottest spots.

One agent summed up the experience perfectly:
“We had an amazing blast in Hollywood – by far the best reward famil of the decade! A huge thank you to Los Angeles Tourism, United Airlines, and Viva Holidays.”
Another agent echoed the sentiment, highlighting the sheer scale of the city:
“LA is huge and has so much to do, you can easily spend a week or two there and still not see everything!”
Participating agents included:
Michelle Fleet (Helloworld Travel Kawana), Krystal O’Brien (Helloworld Travel Green Hills), Amy Rowe (Helloworld Travel Lower Templestowe), Amy Muratovic (Helloworld Travel Roweville), Tiara Hade (Helloworld Travel Toowoomba Range), Stacey Daley (Helloworld Travel Hobart), Scott McGlynn (Helloworld Travel Winston Hills), Tara Cahill (Helloworld Travel Echuca), Dominic Walton (Endeavour Travel and Cruise), and Lisa Bechly (Home and Afar Travel).
United Airlines connects Australia to Los Angeles with regular non-stop services from Sydney, and Melbourne, offering seamless travel and world-class onboard comfort for both leisure and business travellers.
Viva Holidays brings extensive Los Angeles product expertise, offering everything from accommodation and theme parks to curated tours and multi-city itineraries. Their team are specialists in crafting the perfect LA experience for your clients, ensuring flexibility and exceptional value.
MyWay Travel & Events, part specialises in premium travel and event experiences, packaging major global events with tailored itineraries for unforgettable journeys.













