Collared Martin Hospitality (“CMH”) has announced two key additions to its senior leadership team, signaling the next phase of growth for the lifestyle and luxury hospitality management company: Charlotte Hutchings as Head of Brand and Creative, and Celso Moreira as Senior Vice President of Hospitality and Operations.
Founded in January 2025, CMH operates the Faraway brand and a curated collection of independent lifestyle and luxury boutique hotels, restaurants, and cocktail clubs. As the management arm for Blue Flag Capital’s portfolio, CMH was created to infuse soul into hospitality by curating intentional, authentic experiences rooted in place, purpose, and personal connection. Inspired by the collared martin swallow, a symbol of exploration, loyalty, and homecoming, CMH aims to create spaces that inspire and move guests, evoking meaning and a profound sense of belonging.
Charlotte Hutchings will lead the creative direction for all CMH experiences, overseeing the development of the brand’s visual and verbal identity. Known for her narrative-driven approach, design sensibility, and strategic mindset, Hutchings brings a refined vision to CMH’s growing portfolio. Her previous roles include creative positions at One Kings Lane, Nautica, and Ralph Lauren, where she consistently championed storytelling, emotion, and design.
“Charlotte has an extraordinary ability to bring brands to life through design, voice, and vision,” said Steven Rubin, CEO of Collared Martin Hospitality. “Her experience is exceptional, but it’s her perspective that truly inspires. She sees beyond the surface and into the soul of a brand—where the magic begins.”
Speaking on her new role, Hutchings shared:
“The Faraway brand is more than a destination—it’s a feeling of discovery. The properties we manage are designed to spark curiosity and connection, with details shaped by our fictional muses and grounded in the spirit of their communities. We aim to create moments that feel both nostalgic and new, offering a sense of home and inspiring guests to return. That’s the magic of Faraway: reimagining iconic places through a fresh, personal lens.”
Celso Moreira joins CMH as Senior Vice President of Hospitality and Operations, bringing extensive experience in luxury hospitality and operational leadership. In this role, Moreira will oversee the company’s operations strategy, ensuring that every property reflects CMH’s philosophy of soulful, guest-centered service.
“I’m thrilled to join Collared Martin Hospitality as Senior Vice President of Hospitality and Operations,” said Moreira. “To me, hospitality goes beyond service—it’s the thoughtful, curated care we offer our guests and team members alike. As we grow, I’m committed to driving operational excellence and innovation, empowering our teams to consistently exceed expectations and create lasting memories for every guest.”
Rubin added:
“Celso has a remarkable gift for uncovering the subtle details that shape the way guests experience a hotel—not just in service, but in the very spaces they inhabit. He has an innate understanding of our vision for design and experience, transforming every touchpoint into an invitation for discovery. By weaving together design, culture, and emotion, he creates moments that resonate deeply and linger as lasting memories of the destination.”
