Australia’s well-known love for food and travel is fueling a growing demand for culinary-led tours, and Vietnam has emerged as a top destination for food-focused adventures.
Australian tourism to Vietnam continues to surge, with a 35.4% increase in arrivals recorded in the 2024–2025 year alone. More than ever, Australian travellers are seeking authentic, hands-on culinary experiences that connect them to local cultures—through food, farming, and regional flavours.
In recent years, Vietnam has experienced a culinary renaissance. With nine restaurants awarded a Michelin star across Hanoi, Ho Chi Minh City, and Da Nang, the country is fast gaining global recognition. These establishments highlight a dynamic blend of traditional Vietnamese dishes and contemporary flair. Notably, two of these restaurants also hold a Michelin Green Star, and an additional 63 eateries have earned Bib Gourmand status, highlighting quality food at accessible prices.
This gastronomic boom has gone hand-in-hand with the rise in food tourism as travellers are increasingly seeking immersive culinary experiences – from street food tours and regional tastings to hands-on cooking classes and market visits.
BestPrice Travel has set itself apart by curating compelling culinary journeys that connect Australians directly with Vietnamese chefs, farmers, and coffee artisans. Offering the full gamut, from market to table.
“It is no longer just pho and banh mi that travellers are indulging in — Vietnam’s evolving Michelin scene is highlighting new levels of culinary sophistication, all rooted in homegrown produce. Australians, much like Anthony Bourdain who championed putting Vietnam on the global culinary map, can’t get enough of it and neither can Luke Nguyen who understands the Australian appetite with over seven TV shows to date focused on Vietnamese cuisine”, said Mr. Khuc Tan Dung, Founder and CEO of BestPrice Travel.
It is not just the food scene; Vietnam’s vibrant coffee culture is also drawing attention. As home to over 640,000 coffee farms, the country is a hub for coffee lovers and professionals alike. Barista training, coffee roasting experiences, and workshops are on the rise, allowing visitors hands on classes to discover everything from the iconic Vietnamese iced coffee with condensed milk, to more adventurous brews like egg coffee, coconut coffee, and even avocado coffee in Da Nang.
Fueling this culinary evolution is a new generation of young, creative, and confident Vietnamese chefs, many of whom have trained in world-class hotels and culinary institutes. Their passion and innovation are taking Vietnamese cuisine to new heights on the global food map.
As a trusted name in travel throughout Vietnam and Southeast Asia, BestPrice Travel offers curated culinary journeys that go beyond sightseeing. Their strong local networks allow them to design immersive food tours, incorporating sustainable tourism practices that support local chefs, producers, and communities.
Whether a luxury traveller or on a budget, Vietnam offers the chance to eat like royalty – from humble roadside discoveries to Michelin-starred dining. BestPrice Travel’s experiences include bike-led food tours, family-friendly cooking classes, wellness workshops, coffee experiences, and market-to-table adventures. This includes the chance to visit and dine in a 140 year old preserved French colonial villa housing Spices Villa set in Hanoi’s old quarter where guests will be transported to a bygone era while savour authentic Vietnamese organic cuisine.
“Australians are among the world’s most passionate travellers, especially when it comes to food,” said Mr. Khuc Tan Dung, BestPrice Travel. “We don’t’ just organise tours, we’re food story curators, taking guests through Vietnam’s culinary culture journey, from Hanoi street food tables to fine dining in Da Nang, ending with a simple family meal in the Mekong Delta where guests have picked the produce themselves and cooked with the host,”.
Feedback from Australian travellers highlights BestPrice Travel’s ability to merge Vietnamese food beyond the street scene from Michelin experiences to creating exciting and interactive food tours and village markets visits, to interacting with locals and the opportunity to cook together then dine in a traditional home. All these aspects create memories, connection and bonding with fellow travellers.
Best Price Travel knows Australians are adventurous and culturally curious and offer a diverse collection of tours including cultural heritage journeys, green and sustainable tours with plenty of adventure, wellness and cuisine combining morning meditation with yoga and healthy cooking using organic ingredients and of course, luxury beach escapes. Tours can be tailored to the needs of the traveller.
