VISIT FLORIDA brought the sunshine to the UK & Ireland with the launch of Florida Huddle, the first-ever multi-day travel trade show hosted by a U.S. state in the UK & Ireland. Held in London, the event highlighted Florida’s destinations, strengthened international partnerships, and drove bookings for future travel to the Sunshine State.
Over two days, leading British and Irish tour operators, travel agents, and media focused on Florida in a first-of-its-kind, dedicated state trade show. The event featured 20 destination partners and included one-on-one meetings, interactive training sessions, and networking opportunities designed to equip British and Irish travel professionals with the knowledge and connections to sell Florida more effectively.
“Florida is proud to lead the way as the first state to host a dedicated, multi-day trade show for the UK & Ireland markets,” said Bryan Griffin, President & CEO of VISIT FLORIDA. “ This innovative conference will shape the future of our industry. By hosting our own show, we’ve been able to bring together tour operators, travel agents, and media to fully focus on Florida, and our local partners who joined us got access to uniquely-focused industry audiences. Longer meeting blocks and a dedicated space also meant that British and Irish travel agents and tour operators had time to truly specialize in Florida destinations to produce unmatched Florida travel products. We thank our partners and the industry leaders who attended Florida Huddle, UK & Ireland.”
Florida Huddle UK and Ireland’s success sets the stage for an even bigger 2026 edition, with more buyers, expanded exhibitor space, and increased opportunities to showcase Florida as the top destination for international travelers.
