Hurtigruten APAC, the leader in iconic Norwegian coastal voyages, has formed a powerful new collective called the Hurtigruten Nordic Alliance, established to elevate Australian and New Zealanders’ travel to the Nordics and to drive mutual growth.
The Nordic Alliance founding members include ten agency partners who are proven advocates for Hurtigruten, have a deep knowledge of the brand and are leaders in selling and shaping the future of travel to Norway.
“Many travellers aren’t sure what to expect in Norway – it can seem a world away for Australians and New Zealanders – with journeys taking a little over a day, and little awareness of the small towns and fjords that are often tricky to pronounce. That’s why we listen closely to our guests and help educate those in the industry about all Norway has to offer,” said Damian Perry, APAC Managing Director at Hurtigruten.
“The Nordic Alliance is designed to bridge that gap. It’s not just another advisory board – it’s a platform to give members genuine value, shape itineraries and drive solutions that help their businesses grow. Our ambition is for members to become the go-to brand in their market for Hurtigruten, Norway and the Nordics – with our support every step of the way.”
The Nordic Alliance Membership benefits range from individual strategy plans, tailored to suit each member’s goals, exclusive early access to offers, tailored co-op funding.
Hurtigruten is committed to seeing its partners thrive, and through the Nordic Alliance’s rolling two-year membership, the iconic leader in Norwegian coastal voyages is prioritising its partners, backing their growth and amplifying their voice. In turn, members will bring the insight, advocacy, and excellence that will help shape the future of Norwegian travel.
