Trip Affiliates Network (TA Network) www.tripaffiliates.com , Asia’s leading travel technology ecosystem, today announced a strategic partnership with Convergent Global, one of China’s foremost B2B platforms in the hotel distribution space. The collaboration is set to supercharge wholesale contracting, boost connectivity, and unlock faster, smarter distribution for travel operators, corporates, and global partners.
By integrating TA Network’s advanced IaaS and access to the B2B travel channel and operators, Convergent will digitize and streamline its contracting operations, eliminate inefficiencies, and gain real-time access to live rates, inventory, and instant booking confirmations. The result: higher accuracy, faster transactions, and a more responsive service experience across the travel ecosystem.
The timing is critical. China’s tourism market is roaring back, with 5.6 billion domestic trips in 2024 (+14.8% YoY) and revenues hitting ¥5.75 trillion (US$790B), fueled by pent-up demand and pro-travel policies. The Convergent–TA Network partnership positions both players to capture this momentum and lead the charge in next-gen B2B travel distribution.
Benny Li, General Manager, Meizhou Branch at Convergent, said:
“Our alliance with Trip Affiliates Network is a game-changer. TA Network’s technology enables us to manage contracts with precision, respond to demand with agility, and deliver superior service to our partners worldwide. This collaboration accelerates our vision of becoming a tech-driven leader in global hotel distribution while delivering end-to-end traveller experiences that inspire.”
Jean Hsieh, Regional Director – Ecosystem & Partnerships, North Asia at TA Network, added:
“Convergent is a market leader in China’s B2B space, and we’re thrilled to participate their next stage of digital transformation. By integrating with TA Networks’ intelligent solutions – Convergent gains the automation, connectivity, and scalability to thrive in today’s competitive travel landscape. Together, we’re raising the bar for what B2B travel platforms can achieve by bringing them direct to the B2B travel operators and channels.”
This strategic collaboration highlights a growing imperative in travel: future-ready technology that scales. With evolving traveller expectations and intensifying market dynamics, robust and interoperable platforms are no longer optional—they’re mission-critical. TA Network and Convergent’s partnership sets a new benchmarks for innovation, speed, and value creation across the B2B travel chain.
