Selected as the venue for the ‘MICHELIN PASSION EXPERIENCE 2025’ event, Shaoxing − a charming city in the Zhejiang province of China − has welcomed more than 250 invitees from 8 countries including Thailand, Australia, Korea, Malaysia, the Philippines, Vietnam and others, to its renowned Zhejiang International Circuit, which features a challenging 3.2-kilometer-long, 16-turn, FIA-certified Grade 2 track.
This year’s event is taken one step further, offering a full endurance driving experience rather than the traditional race-style driving sessions. By challenging participants to cover the most laps within a fixed timeframe, the endurance format requires them to share a single car − turning it into a shared adventure that emphasizes teamwork, strategy, and sustained performance over raw speed.
Participants are given the once-in-a-lifetime opportunity to experience endurance driving firsthand, getting behind the wheel of Hyundai’s latest track-exclusive Avante N1 Cup car fitted with the MICHELIN Pilot Super Sport − an ultra-high-performance sport tire, born from endurance racing and made for exhilaration. With its racing heritage, the tire delivers exceptional dry handling and wet grip, as well as outstanding control in both corners and straight-line acceleration.
Apart from the endurance driving session, invited guests are also immersed in Michelin’s endurance legacy through a captivating exhibition, and interactive activities focused on endurance driving skills and knowledge. The key message, ‘Trust Michelin Tire for Longer’, is reinforced throughout the event, highlighting the lasting performance and dependable safety of Michelin tires.
