Household name and trusted for over 120 years, Thermos® announces the launch of its new flagship range – the Icon™ Series – a sleek, durable collection designed for modern adventurers that value both function and style.
With the Australian tourism industry projected to grow by 18.2% by 2031, adventurers are increasingly searching for adrenaline-fueled, off-the-beaten-path escapes[1]. Aussies are craving the thrill of adventure, but even the most seasoned travellers need gear they can trust.
That’s where Thermos comes into play. Whether you’re diving off the colourful Great Barrier Reef or hiking the snow-capped peaks of Mount Kosciuszko, the Thermos Icon™ Series is made to keep up. Engineered with ultra-durable stainless steel and powered by Thermos’ signature vacuum insulation technology, this range keeps drinks piping hot for hours or refreshingly cold well past sunset — because Thermos knows your gear should work as hard as you do.
Performance doesn’t mean compromising style with the Icon™ Series. It offers modern colours, Griptec™ non-slip bases, compact designs and thoughtful additions like built in spoons. Whether you’re planning a weekend hike or a spontaneous road trip, the Icon Series is made to be packed, clipped, and carried wherever the road (or trail) leads.
Putting the Thermos Icon™ products to the test is Guy Turland – international chef, cookbook author, TV host and founder of the popular wellbeing cafe, Bondi Harvest. Known for blending coastal Australian living with a passion for real food and sustainability, Guy is the embodiment of the Icon Series spirit.
Guy’s journey has taken him from bustling kitchens to remote cliff faces, exploring some of the most iconic Aussie travel locations. From surfing, diving, climbing, and telling stories of food and travel along the way, his adventures have built him a global brand grounded in wholesome cooking, sustainable living and a deep connection to nature.
Guy Turland says: “Thermos® has been there with me on some of my greatest adventures. As an advocate for clean sustainable living, I avoid single-use plastics when I travel, so having a brand I trust to keep my food and drinks fresh and insulated, no matter the journey, is a huge win.”
General Manager for Thermos Australia, Daniel Greenwood says:
“The Thermos® Icon™ Series is a celebration of what’s made us thrive over the last 120 years – meticulous design, thoughtful engineering and a relentless drive to make life’s adventures just that little bit easier. It’s made for early hikes, sandy toes, long roadies and spontaneous arvo adventures. Whether you’re sipping hot tea on a chilly mountain morning or cracking open a cold one by the surf, the Icon™ Series has your back. Designed with lighter, sleeker designs that are easy to clean and are top-rack dishwasher safe, this range is made for everything from urban explorations to isolated mountain escapades.”
The flagship Icon Series is available online at Thermos.com.au.
