Carlton London, the iconic British fashion and lifestyle brand, is making its foray into India’s thriving wellness space through a strategic partnership with EBG Group, a leader in launching premium lifestyle experiences in India. The brand will soon launch Carlton Wellness Spa—a chain of luxury wellness spas across malls and resort properties, marking its first entry into health and well-being experiences in the country.
This collaboration unites Carlton London’s design-forward identity with EBG Group’s operational strength to bring curated wellness to both transit and destination spaces. The initial launches are planned in Kerala, Rishikesh, the Nilgiris, and urban centres like Hyderabad, Mumbai, and Bangalore, housed within resort environments and high-footfall mall locations.
The spa menu will feature an exclusive range of Fusion Therapies that combine the richness of marine ingredients, advanced anti-aging techniques, and the wisdom of Ayurveda. These treatments are designed to offer holistic rejuvenation, blending modern wellness science with traditional healing practices for a deeply restorative experience.
Key Highlights of the Partnership:
- A first-of-its-kind lifestyle licensing partnership in the wellness resorts & spa space.
- Launch of Carlton-branded wellness resorts and Spa in both destination and urban locations, beginning this year.
- A focus on premium wellness, sustainability, and thoughtfully curated well-being journeys.
- Supported by EBG Group’s strategic infrastructure in wellness resorts & Spa, across India.
This venture reflects Carlton London’s first step into India’s wellness market, with a longer-term vision to expand into full-fledged Carlton-branded wellness resorts, combining hospitality, nature, and holistic wellness under one umbrella.
Omkar Navge, CEO of Carlton Wellness Resorts & Spa, commented, “This collaboration brings together Carlton London’s timeless appeal with EBG’s deep understanding of Indian consumer wellness. We are confident this will set new standards for wellness resorts & Spa in India.”
The partnership marks a first-of-its-kind lifestyle licensing collaboration in India’s wellness resorts and spa space. Together, Carlton London and EBG Group aim to offer premium wellness experiences, grounded in sustainability, design, and personalised well-being journeys.
Carl Virk, spokesperson for Carlton London, added, “India is one of the most exciting wellness markets globally. With EBG as our trusted Partners, we’re proud to extend the Carlton lifestyle into a new domain that reflects our values of elegance, comfort, and mindful living.”
With the launch of Carlton Wellness Spa, this partnership lays the foundation for an ambitious roadmap one that goes beyond spas to introduce Carlton-branded wellness resorts & spa across India. These future resorts will blend luxury hospitality with immersive wellness experiences, offering guests a seamless integration of nature, rejuvenation, and refined living. As Carlton London extends its lifestyle legacy into hospitality, the brand is poised to redefine wellness tourism in India; where elegance meets well-being in every detail.
