What to do
When it comes to year-round cultural activities, visitors are spoilt for choice. In Kingston, the Bob Marley Museum offers an intimate and moving glimpse into the life of the reggae icon, while nearby Devon House, once home to Jamaica’s first Black millionaire, blends history with indulgence (don’t leave without trying the legendary ice cream). Culture is also rooted in the flavours of Jamaica – tour a working coffee farm in the Blue Mountains to see how one of the world’s most celebrated brews is made or visit Sun Valley Plantation for a guided walk through Jamaica’s agricultural heritage, where fruits, spices and medicinal plants come to life.
Jamaica’s cultural calendar is anything but quiet. From the bass-thumping energy of Reggae Sumfest in Montego Bay, the world’s ultimate reggae pilgrimage, to Reggae Month in February and Carnival in Jamaica in April, the island moves to its own rhythm. For something a little more soulful, the Calabash International Literary Festival (held every other May) brings together writers, poets and musicians in a celebration of stories by the sea – barefoot and beautifully Jamaican.
Where to stay
Experience art, music and local flavour at Jamaica’s hotels!
Kingston – ROK Hotel Kingston offers a stylish base in downtown Kingston, just steps from the waterfront, National Gallery and the city’s colourful Kingston Creative murals. Guests can enjoy an outdoor pool, fitness centre, and on-site dining, all within a modern setting ideal for exploring the city.
Montego Bay – With a rooftop sky pool overlooking Doctor’s Cave Beach and interiors that blend modern design with bold Jamaican flair, S Hotel Montego Bay isn’t just a stay, it’s a vibe. From reggae beats echoing through the lobby to locally inspired spa treatments and a buzzing restaurant scene, this is where island style meets boutique cool.
Port Antonio – Located in Jamaica’s lush hills, Geejam is the ultimate creative retreat where luxury meets laid-back. The boutique resort is a favourite among artists and music lovers, including previous guests Beyoncé, Rihanna, Kendrick Lamar and Harry Styles. Offering private villas nestled in rainforest and a world-class recording studio, it’s no surprise this stunning property is a favourite among A-listers. Perfect for travellers craving privacy, creativity, and island magic.
South Coast – Nestled in the heart of Treasure Beach, Jakes Hotel captures the essence of Jamaican culture, with each colourful villa and quirky suite designed to reflect the island’s artistic flair. Jakes’ commitment to sustainability shines through its eco-friendly practices, from the use of recycled materials in construction to sourcing fresh produce from local farmers. You’ll be drawn into the community spirit here, where every moment feels personal and genuine. The bi-annual Calabash International Literary Festival takes place on the property too.
Culture isn’t just part of the Jamaican experience – it is the experience.
