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There was a time, before airborne Wi-Fi and loyalty points, when flying felt like an event. Starched uniforms, silver cutlery, and enough legroom to host a square dance. Well, it seems that time has circled back, courtesy of Malaysia Airlines’ new global campaign: Time for Premium Escapades.

Running from 6 to 19 June 2025, this new initiative invites passengers to indulge in the kind of Business Class that doesn’t just get you from A to B—it elevates you in every sense of the word. And for Australians with itchy feet and passports gasping for ink, this is welcome news indeed.

For the discerning traveller, the headline act is simple: return Business Class fares from Australia start at AUD 3,199 to Asia and AUD 7,069 to Europe. You could do worse than that on a budget airline with a packed ham sandwich and a crying baby for company.

But Malaysia Airlines isn’t just selling tickets—they’re selling experiences wrapped in warm towels and satin pyjamas.

“We are proud to offer a Business Class experience that reflects our continuous commitment to comfort, innovation and the signature warmth of Malaysian Hospitality,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines at Malaysia Aviation Group.

Indeed, there’s comfort, and then there’s Elevation—Malaysia Airlines’ new Business Class suite aboard the incoming fleet of Airbus A330neos. Think privacy doors, lie-flat beds, Chef-on-Call gourmet menus, and onboard Wi-Fi fast enough to stream your guiltiest Netflix pleasures at 35,000 feet.

For those lucky enough to pass through KLIA T1, the journey begins long before take-off. Expect fast-tracked security checks, Mercedes-Benz chauffeured transfers, and the cosseted calm of the Golden Lounge. It’s less cattle call, more red carpet.

Even families aren’t forgotten in this airborne renaissance. Children receive activity packs and tailored meals (read: no soggy nuggets), while parents recline into near-horizontal bliss and toast peace with real glassware.

Enrich members, Malaysia Airlines’ savvy little loyalty circle, enjoy an extra 5% off already generous fares. Not a member yet? Join. It’s free. And let’s be honest—there’s something deeply satisfying about boarding early while the rest of the terminal wonders what your secret is.

What’s more, Economy Class travellers can join the joyride too, with return fares from AUD 639 to Asia and AUD 1,529 to Europe. Still with Malaysian Hospitality. Still with a smile.

The campaign is also a timely love letter to the Australian market. With direct flights to Brisbane resuming from 29 November 2025 and expanded A330neo services to Sydney and Melbourne by October, Malaysia Airlines is leaning heavily into our sunburnt shores. According to Brisbane Airport CEO Gert-Jan de Graaff, the Brisbane-Kuala Lumpur link alone is expected to pour over $50 million into Queensland’s economy.

Bookings? Easy. Hop onto malaysiaairlines.com, fire up the MHmobile app, or pop into your favourite travel agent for a natter and a fare.

Whether you’re sealing a deal in Singapore, finding yourself in Florence, or simply escaping to Penang for prawns and peace, Malaysia Airlines’ Time for Premium Escapades is an invitation to fly how flying ought to be—gracious, generous, and deeply civilised.