It’s not often that selling a holiday can land you ringside at one of rugby’s biggest showdowns—but the Globus family of brands (GFOB) has just drawn up a play that would make any Wallaby or Lion proud.
In honour of the highly anticipated British & Irish Lions Tour, GFOB is rolling out the red carpet for travel advisors across Australia, launching an electrifying new incentive with 22 VIP tickets up for grabs to the Brisbane or Sydney Test matches. These aren’t just your average seats in the stands either—we’re talking Platinum or Gold class seating, a decadent three-course feast, free-flowing premium drinks, and posh lounge access. The kind of treatment that would make even a seasoned flanker weak at the knees.
And the best part? You don’t have to strap on boots or dodge tackles to get there—sell a Globus or Cosmos UK tour.
🏉 The Game Plan: Sell, Score, and Celebrate
From today until 3 July 2025, Aussie travel advisors are being urged to channel their inner halfback and start booking clients onto 2025 or 2026 UK departures with Globus or Cosmos. Every passenger deposited counts as one entry. Sell five? That’s five tries to your name. Sell fifty? You’re well on your way to hoisting the trophy—or, in this case, the champagne flute.
And there’s no sin-bin for overachievers—unlimited entries mean if you’re keen enough, you can run rings around the competition.
🍽️ A VIP Experience That Tackles the Senses
Winners will be treated to the Captain’s Dining package, valued at up to $3,000 per person. Expect:
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A reserved Platinum or Gold match seat—no binoculars needed
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Access to a premium lounge that’s classier than a post-match press conference
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A three-course gourmet dinner that’ll rival any high tea at Twickenham
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And five hours of premium drinks—yes, you read that correctly—five.
Now that’s what we call a scrumptious incentive.
💼 How to Enter the Try Zone
It’s refreshingly simple:
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Complete the incentive form
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Deposit at least one passenger on any 2025/26 Globus or Cosmos UK tour
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Repeat. As often as you like.
📌 The Fine Print (Because There’s Always Some)
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Eligibility: Open to all Australia-based travel agents
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Booking window: From 29 May 2025 to 5:00 PM AEST, 3 July 2025
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Winners announced: 4 July 2025
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Valid only on new deposited bookings
This isn’t the first time Globus has backed the pack with high-energy trade support. Known for consistently cheering on Aussie advisors, GFOB’s latest promotion combines the thrill of sport with the rewards of retail in one well-executed pass.
Advisors are encouraged to join the GFOB trade group on Facebook (click here) for tips, reminders, and motivational locker room banter.
For additional help, you can also contact [email protected].
🏆 Final Whistle: No Guts, No Glory
In an age where incentives are often as uninspired as a rainy training session, Globus has given this one a proper kick. It’s bold, it’s generous, and it’s tailor-made for those advisors who know how to sell a dream—and enjoy a truly unforgettable reward.
So, go on. Pick up that metaphorical ball. Start booking, start dreaming, and start winning.
The try line awaits.
By Susan Ng
