Stayz®, part of Expedia Group, today announced the launch of its new promotions suite, empowering hosts to create tailored promotions that cater to a wide range of traveller segments—from early planners and last-minute bookers to mobile users and members of Expedia Group’s travel rewards programs. Rolling out globally across Stayz and its sister platforms, including Vrbo®, Abritel®, FeWo-Direkt®, Bookabach® and eligible holiday home listings on Expedia®, this platform-wide initiative is a significant milestone in unlocking strategic tools for hosts in today’s competitive short-term rental market.
According to Expedia Group’s 2025 Traveller Value Index, travellers ranked price as the most important factor when booking a holiday home. Competitive pricing is also critical for short-term rental hosts, with nearly a quarter of hosts citing it as a top feature that makes their holiday home stand out. These new tools enhance visibility, reduce booking risk and improve calendar occupancy, enabling flexibility for Stayz hosts to meet real-time demand while maximising revenue potential.
Available now:
- Early booking promotions: keep calendars full by securing bookings 60 days or more in advance, locking in longer stays and higher-value reservations.
- Last-minute promotions: reduce the risk of unsold nights and attract last-minute planners who are ready to book within 0–30 days prior to check-in.
Both last-minute and early booking discounts will have dedicated search filters on the Stayz site and app, allowing travellers to easily search for properties offering promotions.
Coming soon:
- Members-Only Deals: attract 168 million travellers enrolled in Expedia Group’s travel rewards programs around the world, which represent Stayz’s most trusted and reliable travellers–those who book earlier, stay longer and spend more.
- Mobile promotions: meet travellers where they’re commonly searching and booking–on mobile browsers or via the Stayz app.
- Advanced settings for new-listing promotions: provide additional capabilities for Stayz’s existing new-listing offering. The evolved product is available for the first 90 days after a property goes live, to deliver quick bookings after onboarding.
Setting up promotions is easy with the ability to customise booking windows, discount rates and more, aligning with hosts’ specific needs and revenue goals. Across all promotion types, hosts benefit from enhanced listing visibility through improved sort order, special badging, promotion filters and inclusion in Stayz’s extensive marketing campaigns—from email and app placements to paid media and merchandising.
“Promotions are a win-win, allowing our travellers to get better value while giving partners the ability to target the travellers they want”, says Tim Rosolio, Vice President, Vacation Rental Partnerships at Expedia Group. “Promotional capabilities are among the top requests we get from our partners and I’m excited to deliver on our commitment to providing the right tools they need to thrive in our marketplace”.
All partners will be eligible to activate promotions. Platform partners managing properties directly via the Vrbo Dashboard can access promotions now. Expedia Group will also pilot its Promotions API with selected connectivity providers this year, allowing connected partners to access promotions with eligible software providers.
Phocuswright, U.S. Short-Term Rentals 2025: Host and Property Manager Trends, March 2025
