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Like a seasoned conductor taking the podium, FCM Meetings & Events has arrived in South Africa, baton in hand, ready to orchestrate a new era in business events. This isn’t just an expansion—it’s a curtain-raiser on a bold new performance in Africa’s bustling MICE scene.

And what an entrance! With the fanfare of a company that knows its stuff—and isn’t afraid to show it—FCM delivers more than just events. It’s providing moments of magic, measured ROI, and a fair bit of practical brilliance.

“South African organisations are no longer content to simply take part—they want to set the pace,” said Mummy Mafojane, General Manager of FCM South Africa. “With this launch, we’re handing them the conductor’s baton, backed by global muscle, savvy tools, and a pinch of sustainable good sense.”

FCM, of course, is no stranger to applause. From Europe and the Middle East to Asia-Pacific and the Americas, its meetings and events division has built a reputation for pairing buttoned-up logistics with bursts of creative flair. And now, South Africa is centre stage.

Frits de Kok, EMEA General Manager of FCM Meetings & Events, didn’t mince words. “We’re not just popping in for a look around—we’re all in. This market has energy, ambition, and a hunger for experiences that matter. We’re here to answer that call—with style and substance.”

Let’s be clear: this isn’t just another faceless corporate rollout. FCM’s arrival comes with all the trimmings—world-class technology, bespoke planning, and sustainability baked into every brief—and a hearty dose of human touch.

There’s charm in their conviction. No empty jargon. No hollow hype. Just a team that listens first, plans smart, and delivers with flair. They can wrangle a thousand delegates without breaking a sweat—and still remember your name at the wrap party.

“In today’s business climate, meetings and events are no longer sideshows—they’re strategic moments where company culture is shaped, bonds are forged, and ideas come alive,” Mafojane explained. “Our job? To make those moments matter.”

As every good event planner knows, timing is everything. The MICE sector is undergoing a renaissance post-COVID-19. Clients want eco-conscious planning, tech that talks, and experiences that feel less like PowerPoint purgatory and more like something you’d tell your grandkids about.

Enter FCM South Africa, armed with logistical precision, creative muscle, and an uncanny knack for making the impossible look effortless.

“We’re not here to tick boxes,” said de Kok with a grin. “We’re here to build stages—then light them up.”

From backroom briefings to big-ticket expos, FCM Meetings & Events promises to treat every project like a headline act. And with South Africa’s rich tapestry of culture, landscapes and talent, there’s no shortage of stories waiting to be told.

In short? FCM isn’t just expanding—it’s elevating. And if this launch is any indication, the business of meetings in Africa will get much more interesting.

Visit www.fcmtravel.com to learn more or to get your next big event rolling.