There’s an old saying in travel: You can’t predict the future, but you can prepare for it. Club Med, the original trailblazer of the premium all-inclusive holiday, has not only prepared—it’s surged ahead, closing out 2024 with a record-breaking performance and a bold blueprint that’s already reshaping the travel landscape for 2025 and beyond.

As the French-born brand celebrates its 75th anniversary, it’s a timely reminder that some institutions aren’t merely enduring—they’re evolving, elegantly and strategically, with the times.

Momentum that Speaks for Itself

Let’s start with the numbers. Club Med posted a €2.09 billion business volume in 2024, a 7% jump from the previous year. That kind of growth doesn’t just happen—it’s hard-won in an industry still finding its feet post-pandemic, with shifting traveller expectations and rising living costs.

Their winter mountain resorts were the real headliners, growing by 20% and comprising over a third of the brand’s global revenue. And with more than 1.5 million guests served, resort bed capacity up 5%, and occupancy at 75%, Club Med isn’t just playing catch-up. It’s leading the pack.

The kicker? Every resort worldwide now falls into either the Premium or Exclusive Collection tier, a transformation that solidified in April 2024 and now places Club Med firmly among the crème de la crème of global hospitality.

Asia-Pacific: The Star Performer

While France and Europe may hold Club Med’s nostalgic heart, Asia-Pacific has become its modern muscle. The East, South Asia, and Pacific region logged a 24% surge in business volume, welcoming 260,000 guests from countries including Australia, New Zealand, Singapore, and China.

Rachael Harding, CEO for Club Med ESAP, put it:

“As we mark our 75th year, it’s clear that today’s travellers are chasing more than just relaxation—they’re after meaningful moments, connections with nature, and immersive, worry-free holidays. That’s where Club Med truly shines.”

No surprise, then, that ski holidays in Japan, China and the Alps soared by 57% compared to 2023—a remarkable result in a region where powder snow and pristine slopes meet all-inclusive convenience.

Australians Leading the Charge

Australians, ever the intrepid travellers, are embracing the Club Med ethos with gusto. Sales from the Pacific rose 32% year-on-year, suggesting families, couples, and retirees are swapping stress for simplicity.

Michelle Davies, General Manager for Club Med Pacific, shared her insight:

“People are craving value without compromise. When life gets more expensive, the appeal of a holiday where everything—from the meals to the childcare to the ski passes—is covered, well, that’s hard to beat.”

Indeed, the brand’s Tomamu and Sahoro ski resorts in Japan reported sales increases of 59% and 72%, respectively. No hidden costs. No surprises. Just fresh snow and French-trained chefs.

Luxury That Doesn’t Flinch

For those seeking something even more elevated, the Exclusive Collection portfolio continues to captivate. Sales surged by 30%, driven by standout resorts such as Val d’Isère, up 52%, and Valmorel Chalets, which stunned with a 155% uplift.

These aren’t just resorts—they’re experiences in precision. Think personal butlers, panoramic hot tubs overlooking snow-covered ridges, and Michelin-level cuisine at 2,000 metres altitude.

It’s all part of a growing trend: Discerning travellers are looking for ease, elegance, and authenticity wrapped up in one polished package.

Sun-Soaked Growth Across Asia

While the snowfields dominated headlines, Asia’s sun resorts made quiet waves. The rejuvenated Club Med Phuket reported a 20% increase in bookings, thanks in no small part to its newly opened Family Oasis—a breezy, palm-lined precinct with water play zones, suites designed for multigenerational families, and beachfront bars built for golden-hour memories.

In Bali, always a favourite for Australians, children now account for 23% of total bookings, reflecting the brand’s successful pivot to family-first holidaymaking. Club Med is no longer just for couples seeking serenity—it’s become a multigenerational paradise where every age is catered to.

A Glimpse of Tomorrow: New Developments in Focus

Club Med’s forward momentum doesn’t end with refurbishment. The following two years will see new resorts opening, major overhauls completed, and a firm leap forward in sustainability.

🇲🇾 Club Med Borneo – Opening 2026

Set in Kuala Penyu, Sabah, this will be Asia-Pacific’s first BREEAM-certified resort, a nod to ecotourism done right. The 41-acre paradise will house 361 premium rooms, 39 luxury suites, and an Exclusive Collection space—bringing high design and sustainability together in one elegant offering.

🇹🇭 Club Med Phuket – 2025 Phase Two

Phase One brought in the Family Oasis; Phase Two will complete the transformation. Expect new F&B concepts, updated interiors infused with Thai aesthetics, and a greater emphasis on open, breathable communal areas that connect land and sea.

🇮🇩 Club Med Bintan – Renovation by 2026

Set along the South China Sea, Bintan’s revamp will blend Indonesian craftsmanship with contemporary comfort. New family play areas, an Amazing Family! Hub and gourmet dining experiences will be ready by 2026, with Phase One wrapping by late 2025.

Sustainability as a Standard, Not a Slogan

While many talk the talk, Club Med is walking the walk. Its Happy to Care program isn’t just a tagline—it’s embedded in the bricks and mortar. From eliminating single-use plastics to energy-efficient building design and local community partnerships, the brand is pushing for genuine ecological transformation.

Borneo’s upcoming resort will serve as a blueprint for future builds, incorporating water conservation, green energy, and locally sourced materials—delivering luxury that doesn’t cost the planet.

Final Thoughts: Legacy Meets Leadership

At 75, many brands would be content to celebrate the past. Not Club Med. This company is striding into the future with purpose, polish, and poise—knowing full well that today’s traveller demands more than infinity pools and buffet breakfasts.

What began as a humble beachside experiment in post-war France is now a global hospitality powerhouse. One that understands that luxury today is defined not just by thread counts and tasting menus but by freedom, simplicity, and meaning.

As international arrivals to Asia Pacific are projected to hit 813.7 million by 2027, Club Med isn’t waiting for the future to come knocking. It’s already at the door, suitcase packed, skis waxed, sunscreen on.

To learn more or register as a trade partner, visit the Club Med Travel Agent Portal.

By My Thanh Pham

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