Among European countries, the United Kingdom and Ireland have achieved hotel occupancy indices at or above 100% of pre-pandemic levels, according to CoStar data that will be presented this week at IHIF EMEA in Berlin.
As of February 2025, Ireland showed a running 12-month occupancy that was 102% of the 2019 comparable, followed closely by the United Kingdom at 100%. Across the rest of Europe, Mediterranean countries are not far behind, with Spain, Italy, and Greece all posting hotel occupancy at 99% of what was seen in 2019.
Overall, hotel performance levels have been on a rise around most of the world. For the three months ending with February 2025, Europe occupancy was at 60%, which was 2% higher year over year. Average daily rate (ADR) came in at US$137 on a constant currency basis, a gain of 3% year over year.
The Middle East was at 77% (+2%) and US$205 (+4%). The Northern Africa region demonstrated the highest growth rates with levels at 59% (+11%) and US$127 (+37%). Sub-Saharan Africa lost occupancy (57%, -2%) but still grew ADR (US$164, +11%).
STR representatives at this year’s IHIF EMEA include Aoife Roche, regional vice president of STR Sales (EMEA), presenting on Tuesday, 1 April, at 10:00 a.m. CEST, as well as Alexander Robinson, regional manager of Europe Industry Partners, presenting on Wednesday, 2 April, at 9:30 a.m. CEST.
