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Korea Tourism Organization - LogoIn a radiant celebration of spring and cultural connection, the Korea Tourism Organization (KTO) Sydney Office has partnered with lifestyle platform Reborn to unveil a captivating new campaign: ‘Unlock Korea With a Word: Annyeonghaseyo.’ The campaign runs through 11 May 2025, inviting Australians to greet the season of cherry blossoms with irresistible offers on flights, hotels, and curated travel experiences in South Korea.

✈️ Unmissable Flights to Seoul from Sydney & Brisbane

In an exclusive collaboration with airline partners, this campaign delivers significant savings for travellers departing Sydney and Brisbane.

  • Korean Air and Asiana Airlines offer a 9% discount on selected flights.

  • Budget-conscious jet-setters will find a treasure in T’way Air, Korea’s rising low-cost carrier, with an impressive 10% fare discount plus a $50 coupon. Flights to Seoul start at a remarkable AUD $424 – making now the perfect time to book your escape.

“There’s never been a better time to fly to Korea from Australia. This campaign is about opening doors to unforgettable journeys,” said a spokesperson from KTO Sydney.Unlock Korea With A Word ‘Annyeonghaseyo’ (Hello). - Credit Korea Tourism Organization.

🏨 Stylish Stays Across Korea’s Most Iconic Cities

Travelers can enjoy up to 15% off luxurious accommodations at Lotte Hotels & Resorts, which spans 11 premier properties. From the dynamic pulse of Seoul and Busan to the tranquil shores of Jeju Island, these handpicked hotels—including Lotte City Hotels and the trendy L7 Hotels—offer guests premium comfort paired with traditional Korean hospitality.

🌸 Curated Experiences Across Culture, Cuisine, & K-Wave

The campaign presents a carefully curated collection of themed tours focused on culture, cuisine, nature, and the globally beloved K-Wave (Hallyu).

Whether you’re eager to trace the footsteps of K-drama stars, embark on cherry blossom trails, or dive into Korea’s vibrant culinary scene, trusted travel partners, including InsideAsia, G Adventures, Wendy Wu Tours, TripADeal, and Crooked Compass, are offering exclusive itineraries for every kind of traveller.

🍱 Taste, Touch & Immerse Yourself in Korea

Beyond sightseeing, the campaign encourages travellers to experience Korea hands-on. Through leading activity provider Klook, discover immersive workshops, day trips, and fashion-focused classes, with tailored packages available at discounted rates.

Adding a uniquely Australian touch, the campaign is supported by content from popular Aussie travel creators, offering curated guides, tips, and accurate stories to help inspire and inform your Korean adventure.

🗺 Campaign Website Now Live: Plan Your Journey

All promotions and bookings can be accessed via the official campaign website: www.unlockkorea.com.au.

With the call of spring echoing across the seas, this campaign delivers not just deals but memories waiting to be made.

Written by Octavia Koo

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