In a landmark move set to redefine mobility in the Himalayan kingdom, AVIS Bhutan—powered by SoulTrips in collaboration with MICE Bhutan—has officially launched its premium chauffeur-driven vehicle services. This marks a monumental shift in how global travellers and business delegations experience the Kingdom of Bhutan.
This strategic rollout signals more than just a transportation upgrade. It represents a bold vision for Bhutan’s tourism and business travel sectors—one that embraces safety, comfort, and world-class service while respecting the kingdom’s unique terrain, traditions, and regulatory landscape.
🚗 Premium Mobility Tailored for the Peaks
Operated under the trusted global banner of the AVIS Budget Group, AVIS Bhutan offers an elite fleet of chauffeur-driven vehicles designed to navigate Bhutan’s challenging topography with poise and precision. From rugged all-terrain SUVs to plush minivans for families and compact groups, and Coaster buses accommodating up to 22 passengers, AVIS Bhutan caters to every conceivable transport need.
“AVIS Bhutan is not just a service — it is an experience crafted with the soul of Bhutanese hospitality and the precision of global best practices,” said a spokesperson for SoulTrips.
MICE Bhutan, the business travel division of SoulTrips, will spearhead tailored charter services for events, incentive groups, conferences, and business missions. This offering is especially crucial as Bhutan scales up efforts to attract high-value travellers and global investors by developing the ambitious Gelephu Mindfulness City and Gelephu International Airport.
From L to R: Mr. Hans Mueller, Vice President of Global Licensees & European Operations (Zone 2); AVIS Budget Group, Mr. Damcho Rinzin, Director of the Tourism Council of Bhutan; Dasho Karma Wangchuk, Honorable Secretary, Ministry of Infrastructure and Transportation; Mr. Joni Herison, Managing Director of Druk Asia & SoulTrips; Ms Lizam Dorji, Country Head of AVIS Bhutan & MICE Bhutan; Mr. James Richmond
Regional Director for Asia & the Middle East, AVIS Budget Group.
🌏 World-Class Standards in the Heart of the Himalayas
By aligning with AVIS’ international standards, AVIS Bhutan’s drivers undergo rigorous training and continuous upskilling, ensuring each journey reflects the highest level of service. In Bhutan, where foreign visitors are legally required to be accompanied by a certified guide and driver, these professional chauffeurs offer more than just navigation — they are cultural custodians and trusted companions.
“The roads of Bhutan are not for the untrained. Navigating winding mountain passes and unpredictable weather requires more than driving — it requires local wisdom, patience, and presence of mind,” said an official from MICE Bhutan.
🛂 Bhutan’s Roads, Rich in Beauty and Regulated for Safety
Bhutan’s strict driving regulations for foreigners — which include prohibitions on self-driving without a specific permit limited to Paro and Thimphu — stem from a deep-rooted commitment to visitor safety and environmental preservation. With high-altitude roads and hairpin turns, the journey can be as breathtaking as the destination — if taken carefully.
AVIS Bhutan removes the guesswork, offering peace of mind with professionally chauffeured experiences. Guests can truly absorb the beauty of monasteries nestled on cliffs, fluttering prayer flags, and the spiritual serenity that defines Bhutan.
✈️ Seamless Travel from Airport to Summit
Visitors arriving at Paro International Airport can now pre-book AVIS Bhutan’s chauffeur services for direct pick-up and drop-off at hotels, cultural landmarks, or business venues. With its expanding footprint, AVIS Bhutan plans to become the go-to mobility solution for all high-end visitors, from conference delegates to honeymooners.
This aligns with Bhutan’s growing status as a luxury destination underpinned by Gross National Happiness — a development philosophy prioritising well-being over wealth. AVIS Bhutan enables travellers to immerse themselves in this rare national ethos without compromise.
🔁 AVIS Car Lease: Long-Term Solutions for a Long-Term Vision
As Bhutan ushers in a new era with long-stay projects like the Gelephu Mindfulness City, AVIS Bhutan has also introduced AVIS Car Lease — a comprehensive long-term leasing solution. Ideal for expatriates, entrepreneurs, NGOs, and diplomatic missions, this service fills a crucial gap by offering insured, well-maintained vehicles without the burdens of ownership.
AVIS Bhutan’s partnership with Bhutan Insurance ensures every journey is covered with premium protection, from minor road mishaps to significant travel delays.
🤝 Building Bhutan’s Mobility Future Through Partnerships
Looking to the future, AVIS Bhutan is keen on establishing collaborative agreements with five-star hotels, luxury resorts, and global car manufacturers. The aim? To create a seamless luxury ecosystem that begins when a traveller touches down in Bhutan.
With Bhutan setting its sights on sustainable growth, AVIS Bhutan stands as a shining example of how private enterprise and national vision intersect harmoniously — serving travellers, supporting local employment, and strengthening Bhutan’s position as a world-class destination.
📌 For more information or to book your next journey, visit: www.avis.bt.
Written by Soo James
