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The power and presence of “influencers” are on the wane.

Consumers and non-consumers alike are being exposed to and influenced by countless undeclared opinion and attitude leaders and benders. The nature of most relationships is not transactional. Specific brands are not to the forefront.

Connections are setting agendas, determining priorities, awakening awareness about options, alternatives and choices, and altering and informing the masses.

Access is readily available through multiple channels and on numerous platforms. External manipulators are ubiquitous in all mass media, on billboards and movie screens, and featured prominently on social media screens.

The public sector is arguably the most conspicuous. Repeated announcements declare and detail expenditures on highways, freeways, railways, health and aged care, defence force recruitment—all infrastructure.

The broader economy and marketplace are primarily artificial, primed, if not hyped by outlays by the three levels of government. A narrow sector is hot, with many dependent upon those external influences and influencers who possess and utilise deep pockets. But not for all – bankruptcies and the failures and closures of prominent music and comedy festivals are up. There’s a little humour there.

Suggestions to “spend up” and “follow my example” are being tempered with an arresting filter: cost-of-living concerns.

The key disconnect is that business owners don’t want to be told what to do, how to run their lives and operations, or how to spend their hard-earned capital and assets.

In the prevailing economy, traditional business cycles seem to have been supplanted by roundabouts. Many want to get off. Making reasoned, rational, and informed decisions is difficult. The key influencers do not promote specific brands, products, services, and applications. Instead, they promote, endorse, and implement ideas, concepts, and philosophies.

Transparency and accountability appear to be lacking. Few or no leaders, declared and professional influencers, and little substantive justifications are present.

Little wonder that there is a notable lack of confidence.

Big-spending politicians should register that few in the electorate will support and vote for, seemingly, an unbridled “cash splash”.