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Cost of living concerns have ravaged living standards.

Expectations, ambitions, confidence, and self-images have been negatively impacted by the consequences of forced choices, determined by smaller and contracting budgets, and evident in prevailing health standards, lifestyle choices, expenditure, and consumption patterns.

Disturbingly, many businesses (some will justifiably contend too many) have lowered their standards in what seems to be a race to the bottom.

The essential issues for competitiveness and preference viability are affordability and accessibility. The path forward has a certain golden tinge for those who show and ease the way. That will require confidence, investment and discipline.

Therefore, it is imperative to maintain standards. Do not drop them. It is important to identify, offer, promote, and market the means that provide access to the aspirations of many, which have been retained and persist during the period of a cost-of-living crisis. Not everything is contracting. International travel by Australians is proof-positive. The same principles apply to standards in recruitment, product quality, service, maintenance, and communications.

Remember, good and bad, a company is judged by the people it keeps. Therefore, seek out, recruit, train, develop and retain the best. Don’t let standards slip.

Variability and lowering of standards have immediate and ongoing consequences. Ascending to peak performance in the future will present challenges.

The Doctrine of No Surprises has considerable relevance and resonance at present. Many existing, prospective, and past clients and customers will appreciate, value, applaud, and reward such endeavours. Such support needs to be acknowledged and readily expressed, together with gratitude. Most, if not all, people are aware, alert, and sensitive to the prevailing circumstances.

Tolerance and understanding have been elevated. Therefore, dedicated, obliging effort can enhance mutually rewarding relationships.

There is nothing standard about maintaining high standards.