In a defining moment for Australia’s luxury tourism sector, VIVA GOLD—the latest innovation from VIVA Holidays—has been officially launched, setting a bold new benchmark for bespoke, high-end travel experiences. Unveiled at the prestigious Helloworld Travel Frontliners Forum in Singapore, the debut of this elite brand signals a decisive shift in how affluent Australians will experience the world.
Driven by a surge in demand for personalised, sophisticated travel, VIVA GOLD enters the market with an elegantly curated preview brochure. It showcases a collection of extraordinary properties and handcrafted itineraries tailored to deliver comfort, cultural depth, and exclusivity.
At the helm of this groundbreaking initiative stands Cinzia Burnes, COO and Executive Director of Helloworld Travel, who articulated the vision with unwavering confidence:
“The ongoing demand for luxury products doesn’t appear to be slowing down anytime soon—from the increasing trend in Business Class travel to intimate small group tours and bespoke experiences. Today’s traveller is seeking ‘wow’ moments that create a lifetime of incredible memories.”
And with that, VIVA GOLD rises to the occasion.
Crafting Once-in-a-Lifetime Journeys
What distinguishes VIVA GOLD is not just the opulence of its offerings but also the deep consideration for individualised journeys. The brand’s premiere packages blend five-star hotels, private villas, and luxury resorts with private transfers, gourmet dining, and expert-led cultural encounters, ensuring no detail is overlooked.
Burnes elaborated further:
“VIVA GOLD offers private tours, bespoke cultural encounters, and tailored events, ensuring every journey is as unique as the traveller. Our brochure was designed specifically for the Australian market and offers just a glimpse of the extraordinary product range in store.”
To support this high-touch service approach, the company has unveiled a dedicated concierge team and exclusive contact details to manage inquiries and reservations, reflecting a strong commitment to service excellence.
Elevating the Australian Luxury Offering
Looking ahead, VIVA GOLD is not stopping with just a single offering. The brand lays the foundation for robust expansion across its preferred partner portfolio. Burnes confirmed that VIVA is actively collaborating with new Destination Management Companies (DMCs) to expand the geographical reach and depth of its luxury travel experiences.
This move complements the growth of ULTIMATE JOURNEYS by VIVA Holidays, another high-end offering known for its small group touring experiences to off-the-beaten-path destinations. Come 2025, this sister brand will broaden its horizons to include Europe and North America, offering travellers more profound, more prosperous encounters inaccessible to the average tourist.
Confidence in a Rising Market
The launch of VIVA GOLD marks a milestone for VIVA Holidays and reflects broader industry trends. Australia’s luxury travel market continues to flourish, powered by rising demand from discerning travellers seeking meaningful, intimate, and unique experiences—especially those willing to pay a premium.
Burnes concluded with optimism and authority:
“It’s an exciting time, and I look forward to sharing further updates as VIVA GOLD develops.”
As the global luxury travel sector reaches new heights, VIVA GOLD stands ready to lead Australia’s charge, offering affluent travellers the journeys they’ve always dreamed of—crafted with care, curated with precision, and delivered with timeless elegance.
For more information or to begin your bespoke travel journey, contact:
✉️ vivagold@vivaholidays.com.au
🌐 www.vivaholidays.com.au
Written by: Soo James
