In partnership with TravelDaily, professional conference organizer in China’s travel industry, ITB China Conference 2025 is set to shape the future of travel. Taking place from 27 – 29 May at the Shanghai World Expo Exhibition and Convention Center, this premier three-day event will run alongside ITB China, featuring exclusive, tailor-made forum sessions that spotlight the hottest topics and strategies defining the future of China’s dynamic travel industry.
The conference will cover key themes, including China Outbound Travel, China Inbound Travel, Hotel and Hospitality, MICE & Business Travel, Themed & Customized Travel, and Travel Tech Innovation. These topics will be explored through a series of keynote speeches, industry dialogues, executive interviews, and panel discussions. Attendees will gain actionable insights from global and local travel leaders across three dynamic stages: Conference Room A, Conference Room B, and the Presentation Hub.
ITB China Conference 2025: A Comprehensive Exploration of Travel Trends
As part of the opening speeches, Trip.com Group will unveil data-driven insights into the Chinese travel market, providing a clearer understanding of China’s growing influence on global tourism.
“Trip.com Group is dedicated to providing global travelers with more convenient and personalized travel experiences. We look forward to using ITB China Conference – this valuable platform – to collaborate with industry peers and discuss the development and innovation of the Chinese tourism industry, addressing industry challenges, and exploring new growth opportunities together,” stated Trip.com Group.
Under the theme “China Outbound Travel”, Michael Shoory, Head of APAC Tourism Analysis at Tourism Economics, will deliver a keynote speech titled “Chinese Tourism – What Does the Future Hold?”, drawing on Oxford Economics’ forecasts, which will provide invaluable insights into expected travel flows for the coming decade. The outbound travel sector will also explore the latest changes in China’s outbound tourism market, the key factors behind the recovery of international flights, emerging growth models for outbound tourism, and innovative group tour products and tour models.
As the Chinese travel industry gains momentum, the country’s inbound travel market is expanding at an even faster pace. The China Inbound Travel segment will explore the latest market data, consumer trends, and innovative strategies for China’s inbound tourism. Key topics include international perspectives, successful social media marketing, evolving overseas demand, product innovation, and lessons from neighboring countries’ success.
As travelers’ expectations for quality continue to rise, the hotel industry must deliver personalized and innovative accommodation experiences to meet the diverse needs of their guests. This has become a crucial factor in enhancing the overall quality of tourism. Under the theme of “Hotel and Hospitality”, discussions will focus on key insights into global hotel market performance insight, evolving traveler preferences, and how AI-driven technology powers the digital transformation of hotel ecosystems. Industry leaders will also explore how leveraging technology can enhance efficiency, redefine guest experiences, and strengthen the long-term competitiveness of the hotel sector.
Highlights of the conference also include various segments of Themed & Customized Travel. From Study Tours to Luxury Travel, Adventure Travel, Cruise Travel, and, for the first time, Senior Travel, as well as Rural Tourism, which is another highlight for the inbound sector, attendees will explore how tourism is catering to niche markets by providing tailored and unforgettable experiences. Specifically, for Rural Tourism, topics will include digital empowerment for rural tourism development, leveraging rural tourism for community welfare and sustainability, and strategies to offer unique Chinese rural tourism experiences to international partners. Discussions will cover key aspects such as product development, brand strategy, differentiated services, and sustainable growth, providing a comprehensive exploration of innovative approaches shaping the future of customized travel.
The Travel Tech Innovation Forum will showcase the latest advancements in Destination Tech, Hotel Tech, and ESG Tech, revolutionizing guest experiences while providing cutting-edge digital solutions. The forum will highlight how AR/VR, AI-driven hotel booking platforms, smart hotel solutions, and AI-powered digital humans foster collaborative innovation between the tourism and technology industries.
Petal Ads, an all-scenario marketing platform powered by Huawei’s cutting-edge technologies and global ecosystem, PICO VIDEO, a leading location-based entertainment (LBE) operation solution provider, and AWE Asia, the Asian branch of AWE, a spatial computing technology community and premier XR industry event, have confirmed their partnership. They will host dedicated sessions to unveil their latest technological advancements in online travel experiences at destinations, adding value and new tools to destination marketing.
Strong partnerships with prominent organizations and media including the Society for Incentive Travel Excellence (SITE China), HuiZhanBEN and China Business Event Industry Committee (CBEIC) will enhance discussions on “Business Travel” and “MICE”. As more companies expand internationally, new opportunities are emerging for the business travel and MICE sector. A key highlight will be discussions on the overseas development strategies of Chinese enterprises and associations. Additionally, the forum will explore the global opportunities and challenges of incentive travel and the growing trend of business-leisure travel (bleisure).
The complete program for the ITB China Conference 2025 will be available soon at www.itb-china.com.
