In a bold new move to captivate global travellers, Tahiti Tourisme has launched an evocative campaign, ‘Follow Your Feelings’, designed to immerse visitors in the deep emotional and sensory experience that defines The Islands of Tahiti. This ambitious global initiative spans 14 countries and is presented in nine languages, aiming to resonate with travellers on a profoundly personal level.
Conrad Bora Bora Resort Overwater Bungalows
The campaign’s centrepiece is a stunningly crafted 90-second cinematic film showcasing the diverse landscapes and cultural richness of four of Tahiti’s most breathtaking islands. It is an invitation—an emotional call to those yearning for more than just a getaway—a journey that stirs the soul.
A Destination That Moves the Heart and Soul
Unlike traditional travel advertisements focusing solely on picturesque views, ‘Follow Your Feelings’ is about the intangible magic that awaits visitors. The campaign vividly encapsulates how each island offers an immersive experience that touches the heart—whether through the pulse of adventure or the serenity of connection.
Bora Bora’s world-renowned overwater bungalows perched over crystalline lagoons offer a sanctuary of peace, while the untamed cliffs of Rurutu whisper the thrill of discovery. The tribal horse riders of Nuku Hiva transport visitors into the heart of Polynesian traditions, and every shore, valley, and cultural encounter radiates what locals call Mana—an almost mystical life force that binds people and nature.
A Cinematic Journey Led by Emotion
In collaboration with its global creative agency Circul8, Tahiti Tourisme has meticulously woven together visuals and narratives that transport viewers on a cinematic odyssey. The ‘Follow Your Feelings’ film unfolds like an emotional wave, guiding travellers through breathtaking landscapes and deeply rooted cultural moments.
An evocative voiceover accompanies the visuals, drawing audiences into the experience of feeling the islands rather than just seeing them. The campaign embodies The Islands of Tahiti’s commitment to sustainable and inclusive tourism, encouraging travellers to explore beyond well-known luxury resorts and discover the lesser-known yet equally stunning regions across Tahiti’s five archipelagos.
More Than a Vacation—A Journey of Discovery
Speaking about the initiative, Jean-Marc Mocellin, CEO of Tahiti Tourisme, emphasized the campaign’s more profound meaning:
Tahiti Tourisme unveils ‘Follow Your Feelings,’ a breathtaking campaign showcasing adventure.
“This campaign is about sharing the soul of our islands—the emotions, the experiences, and the deep sense of wonder that make The Islands of Tahiti extraordinary. We invite travelers to fully immerse themselves in our breathtaking landscapes and the powerful spirit that flows through every shore, valley, and lagoon. Whether it’s the pulse of adventure—horse riding on the beaches of Nuku Hiva, exploring the cliff caves of Rurutu—or the quiet serenity of a Bora Bora sunset, the Mana here is undeniable. Each island has its own rhythm, its own story to share, and through this journey, we hope visitors not only discover our islands but also a deeper connection within themselves.”
Championing Sustainable and Authentic Tourism
The ‘Follow Your Feelings’ campaign underscores Tahiti Tourisme’s mission to promote sustainable tourism, ensuring travellers experience the islands authentically while supporting local communities and traditions. With an emphasis on responsible travel, the campaign highlights locations beyond the popular hotspots, providing opportunities for visitors to connect with lesser-explored regions while still enjoying world-class experiences.
This initiative reinforces Tahiti’s position as a premier travel destination, where adventure, culture, and natural beauty converge into an unparalleled journey.
How to Experience ‘Follow Your Feelings’
Travel enthusiasts can experience the campaign’s breathtaking visuals by watching the official film on Tahiti Tourisme’s YouTube channel. Tahiti Tourisme’s website offers more details about the campaign and travel opportunities.
As the world reawakens to the joys of travel, the Islands of Tahiti extend an invitation not just to visit but to feel, immerse, and discover a place where every heartbeat syncs with the rhythm of nature.
Are you ready to follow your feelings?
Written by: Soo James
