In a world where mass tourism often dilutes cultural experiences, INDI is reshaping the industry with a pioneering approach that prioritizes authenticity, connection, and responsible exploration. As the first global community dedicated to slow tourism and immersive local encounters, INDI (www.meetanindi.com) sets a new benchmark for travel experiences.
Founded in 2022, this Italian startup redefines how travellers engage with destinations. Its proprietary algorithm-driven matchmaking system fosters more profound cultural exchanges by connecting explorers with locals who share their passions. INDI ensures that every journey is enriched by meaningful human connections rather than generic sightseeing.
Luca di Pierro, INDI Founder
The Rise of Slow Tourism and the Need for Authenticity
The travel industry is evolving rapidly, with a growing demand for genuine, immersive experiences. According to market research, the travel app sector will generate nearly $2 billion in revenue by 2027. Additionally, 85% of global travellers seek authentic experiences, while 98% recognise the significance of local interactions.
INDI’s mission is deeply aligned with these emerging trends. It offers a dynamic platform that bridges the gap between travellers, local communities, and digital content creators. The app is not just a tool—it’s a movement that champions social tourism, sustainability, and the true essence of travel.
How INDI’s Matchmaking System Works
Unlike traditional guided tours, INDI uses an innovative algorithm to connect travellers with local guides based on shared interests and preferences. This ensures that each experience is highly personalized and enriched by genuine engagement with individuals with deep-rooted knowledge of their home cities.
Once a user identifies their preferred destination, the INDI app scans its network to find the most compatible “Indi” – a local expert who can provide unique insights and off-the-beaten-path experiences. Whether an art enthusiast explores hidden galleries in Florence or a foodie uncovers secret culinary spots in Bangkok, INDI curates truly bespoke adventures.
Luca Di Pierro’s Vision for INDI
“During a business trip, I realized how difficult it was to forge authentic connections with locals beyond the usual tourist paths,” shares Luca Di Pierro, co-founder of INDI. “When I presented this idea to my partners, Fabio De Martino, Stefania Ingannamorte, and Luca Bernasconi, their enthusiasm and expertise propelled the project forward. Together, we built INDI—a platform that connects people through shared passions and authentic storytelling.”
With its launch, INDI expanded its footprint across 50 countries, including Italy, Germany, Japan, the USA, Spain, and Indonesia. Its interactive global map and personalized filters empower travellers to break free from conventional tourist circuits and embrace a destination’s true essence.
A Game-Changer for Travelers, Tour Operators, and Content Creators
INDI is designed for travellers and is a strategic ally for tour operators and content creators looking to capitalize on the rising demand for experiential tourism. By offering a tech-driven solution, INDI enables businesses to curate personalized travel experiences that align with consumer expectations for meaningful engagement.
Empowering Tour Operators
For travel agencies and tourism businesses, INDI presents a valuable opportunity to tailor their services to modern travellers who prioritize authenticity. The app’s matchmaking technology allows operators to craft itineraries that move beyond mainstream attractions, integrating cultural experiences that foster a deeper appreciation of local heritage.
A Boon for Digital Creators
INDI also serves as a lucrative platform for content creators, offering them a space to monetize their storytelling through curated travel experiences. In this digital age, influencers and travel bloggers can use INDI to connect with their audiences more tangibly, hosting on-the-ground experiences that enhance their engagement and credibility.
“At INDI, the community is at the heart of everything we do,” Di Pierro emphasizes. “We are building a global network where both travelers and locals can inspire and learn from one another. It’s about crafting meaningful moments that leave a lasting impact.”
The ‘Be You’ Campaign and International Roadshow
To mark its official launch, INDI is rolling out its inaugural campaign, “Be You.” INDI encourages travellers to embrace their individuality through authentic cultural immersion in a world driven by curated social media trends. This campaign celebrates personal expression and the transformative power of travel.
Bringing INDI to the World
In 2025, INDI will embark on an international roadshow, expanding its vision across major European cities. Following its initial stops in Naples and Milan, the roadshow will continue to London, Paris, and Barcelona. These events will offer travellers, locals, and industry professionals an opportunity to experience INDI firsthand, fostering a global movement of authenticity-driven travel.
Each stop will feature exclusive community gatherings where attendees can share experiences, discover the app’s capabilities, and participate in interactive sessions highlighting the essence of slow tourism.
Revolutionizing the Future of Travel
INDI’s disruptive approach to tourism is not just a trend but a paradigm shift in how we explore the world. By prioritizing genuine human connections, cultural respect, and sustainable tourism practices, the platform is poised to reshape the global travel landscape.
Why INDI Matters Now More Than Ever
As overtourism continues to challenge the sustainability of many destinations, travellers are increasingly seeking alternatives that allow them to engage meaningfully while minimizing their environmental impact. INDI stands at the forefront of this shift, offering a solution aligning with responsible tourism and conscious exploration values.
“Travel is more than just visiting places; it’s about discovering perspectives, fostering relationships, and enriching our understanding of the world,” concludes Di Pierro. “Through INDI, we aim to redefine travel as a journey of personal growth, connection, and meaningful encounters.”
Final Thoughts: Join the INDI Movement
For those eager to explore the world more profoundly and impactfully, INDI is more than just an app—it is a gateway to authentic adventures, cultural appreciation, and unforgettable experiences.
As INDI continues its expansion, its influence is set to redefine the very essence of travel. Whether you are a traveller seeking unique experiences, a tour operator looking to innovate, or a content creator eager to share immersive stories, INDI offers a transformational way to explore the world.
For more information, visit www.meetanindi.com and take the first step towards a new era of travel.
Written by: Charmaine Lu
