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Inside Travel Group (ITG), the cultural adventure specialist behind InsideJapan and InsideAsia, has launched its most ambitious agent incentive yet—the Agent Insider Programme—offering a luxury $50,000 cultural adventure to reward top-performing travel agents. The initiative, introduced in celebration of the company’s 25th anniversary, is set to redefine industry rewards by offering an unparalleled travel experience instead of just another generic prize.

Following a record-breaking 2024, ITG has seen an extraordinary 49% year-on-year growth in trade sales for January 2025 alone, positioning the company for its most successful year ever. With an ever-expanding portfolio of immersive travel experiences, the programme aims to deepen agent engagement and strengthen trade partnerships.

Setting a New Standard for Agent Incentives

“The trade is massively important for Inside Travel Group and essential to help drive growth,” said Gabo Quiros, Global Trade Manager at ITG.

“We know that our cultural adventure packages and small group tours are unmatched. Our existing partners already appreciate our unique approach, and we want others to experience it firsthand. This incentive is not just another routine reward—it’s a game-changer.”

The Agent Insider Programme allows travel agents to win an extraordinary trip valued at $50,000 to any of ITG’s world-class destinations. The winning agent will enjoy a fully curated cultural experience, whether it’s discovering the hidden temples of Japan, exploring the vibrant markets of Vietnam, or delving into South Korea’s dynamic cities. The prize is designed to be shared, allowing the winner to bring family or friends for an unforgettable journey.

A Simple Yet Impactful Entry Mechanism

Participation in the programme is designed to be straightforward and rewarding. Every 2025 booking made through Inside Travel Group earns agents an entry into the draw, increasing their chances to win with each sale.

Additional incentives include:

Ten exclusive spots on InsideJapan’s award-winning small group tours.
Access exclusive sales tools, training, and resources through the newly launched Agent Insider Programme website.
A streamlined qualification process: Agents must subscribe to ITG’s agent-focused emails, complete a booking, participate in a short quiz, and attend one webinar.

A Commitment to Quality & Authenticity

Reinforcing ITG’s dedication to exceptional experiences, Quiros emphasized:

“We’re putting our money where our mouth is. This is not just a familiarization trip—this is a life-changing adventure. Once agents experience Inside Travel Group’s specialist brands, they’ll never look elsewhere.”

Inside Travel Group has long been at the forefront of delivering deeply immersive travel experiences, focusing on helping clients “get beneath the surface” of their chosen destinations. Co-founder and Director Alastair Donnelly highlighted how this programme aligns perfectly with the company’s founding mission.

“Japan, South Korea, and Vietnam are among the most sought-after travel destinations in the world right now. We founded ITG to share our passion for these places, and 25 years later, our goal remains unchanged: to create meaningful, life-enriching experiences for travelers.”

With the Year of the Snake promising to be a milestone year, ITG is determined to make 2025 even more rewarding for its valued agent partners.

How to Get Involved

Travel agents eager to participate in this once-in-a-lifetime opportunity can access full details and sign up via the Agent Insider Programme website: Agent Insider Programme.

Don’t miss out—every booking could bring you one step closer to the ultimate $50,000 cultural adventure!