The Philippines is rapidly emerging as a premier destination in Southeast Asia, and the country’s tourism and hospitality sectors are witnessing unprecedented growth. At a pivotal forum organized by C9 Hotelworks and Delivering Asia in Manila, over 100 industry leaders gathered to discuss the nation’s flourishing tourism landscape and the transformative role of branded residences in this evolution.
With its vibrant cultural heritage, pristine beaches, world-class resorts, and dynamic urban centres, the Philippines has become an irresistible magnet for leisure and business travellers. The forum highlighted how branded residences—luxurious properties managed by globally recognized hospitality brands—are reshaping the tourism and real estate markets.
Branded Residences: The New Frontier of Luxury Living
Industry experts at the event emphasized branded residences’ critical role in blending opulent living with unparalleled hospitality services. Lee Lin, Nobu Hospitality’s Regional Director for Asia Pacific, and Cyndy Tan Jarabata, President and CEO of Tajara Leisure and Hospitality Group, underscored the growing appeal of these residences among affluent buyers and travellers.
“Branded residences offer more than just a home; they provide a lifestyle synonymous with world-class service and luxury,” Jarabata noted. “This integration is not only enhancing the value of real estate but also elevating the overall tourism experience in the Philippines.”
Speakers at the C9 Sessions industry event held at The Ascott Bonifacio Global City Manila: (left) Lee Lin, Regional Director, Asia Pacific, Nobu Hospitality; Bill Barnett, Managing Director, C9 Hotelworks; Vanessa Koo, VP, Business Development, The Ascott Limited; Saowarin Chanprakaisi, VP, Business Development, The Ascott Limited; Cyndy Tan Jarabata, President and CEO of Tajara Leisure and Hospitality Group; Gianfranco Bianchi, General Manager – Asia Pacific, The One Atelier; and David Johnson, CEO, Delivering Asia.
A Global Hub in the Making
The Philippines’ strategic location, robust infrastructure, and diverse attractions make it an ideal global hub for travellers seeking adventure and relaxation. From neighbouring Asian countries to distant continents, visitors are flocking to the archipelago, drawn by its accessibility and the promise of unique experiences.
According to Bill Barnett of C9 Hotelworks, cities like Manila are poised to join the ranks of international “playground cities” such as Bangkok, Miami, and Dubai. “Manila has all the potential to evolve into a global playground city,” Barnett stated. “Its regional accessibility, diverse entertainment options, and rich lifestyle offerings make it a prime candidate for the growing demand in luxury residences.”
The Ascott Limited: Leading the Charge
One of the key players driving this transformation is The Ascott Limited, a pioneer in branded residences in the Philippines for over two decades. The company’s commitment to the country’s long-term growth is unwavering, with plans to expand its portfolio of luxury residential offerings.
Saowarin Chanprakaisi, Vice President of Business Development at The Ascott Limited, expressed confidence in the market’s potential. “Our brands, including Somerset, Citadines, and now Oakwood, bring international expertise and world-class services that align perfectly with the expectations of buyers looking for top-tier branded residences,” Chanprakaisi said. “As the market matures, these residences will add a unique dimension to the country’s growing tourism and hospitality sectors.”
A Bright Future for Philippine Tourism and Real Estate
Integrating branded residences into the Philippines’ tourism and hospitality sectors is already yielding significant benefits. These developments attract international investors and travellers, boost the country’s economy, and enhance its global reputation as a luxury destination.
As luxury real estate markets thrive across Southeast Asia, the Philippines stands at the forefront of this growth. The rise of branded residences and world-class hotel and resort offerings is set to further elevate the country’s status as a premier destination for travellers and investors.
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With tourism driving economic expansion and branded residences redefining luxury living, the Philippines is poised to become one of Asia’s most exciting destinations in the decades to come.
Written by: Kanda Limw
