Cartier, in collaboration with China Duty Free Group, celebrated Chinese New Year with traveling clients at the VIP lounge of cdf Sanya International Duty Free Shopping Complex. In a 200-square-meter salon reimagined as a space of timeless elegance, Chinese traditions and the Maison’s captivating world blended seamlessly. Travelers embarked on sensory journeys, from tea appreciation classes to Chinese calligraphy, and immersed in a curated selection of fine jewelry, watches, and accessories. Spanning from January 23 to February 5, the event celebrated the Spring Festival with travelers and redefined luxury experiential travel at its finest and most elegant.
“The turnout for the Cartier Chinese New Year event in Sanya exceeded our expectations, and this is a testament to the outstanding partnership with China Duty Free Group and the right approach to prioritize on traveler experience. This festive event was dedicated to curate authentic, immersive, and meaningful connections with our clients, and we are convinced that this commitment will continue to fuel our ambition of elevating the luxury retail experience in Hainan,” says Raymond Chew, Managing Director at Cartier Hainan.
Sculpted to stimulate all five senses, the exclusive salon featured the Maison’s emblematic panther, symbolically leaving behind a trail of blessings for those who visited. The space unfolded to offer experiential journeys of craft and culture, connecting travelers with the Maison’s savoir-faire, while celebrating the festivity with their loved ones in a meaningful way.
- Journey of Craft: An exploration into the world of traditional crafts led visitors to discover the art of Chinese calligraphy, origami, and the intricate techniques of Chinese paper cutting. Each activity was enhanced by the symbolic presence of the panther, adding a touch of elegance to the traditional arts experience.
- Journey of Culture: At the heart of the salon were immersive workshops on the cultures of tea appreciation and guzheng (Chinese zither) performances. The timeless tradition of the Chinese tea ceremony was intertwined with the fascinating history of Cartier’s connection to Asia. This was all set against the backdrop of the dynamic sounds of the guzheng – a traditional Chinese instrument with a history spanning thousands of years.
“We are excited to collaborate with Cartier on launching its Chinese New Year celebration at the VIP lounge of cdf Sanya International Duty Free Shopping Complex. Together, we share a common vision to offer our customers a comprehensive, immersive travel and shopping experience. The event authentically connected with travelers through passion and innovation, ensuring that each visitor enjoyed a meaningful and memorable celebration with their beloved Maison, alongside their loved ones,” says Michelle Sun, Assistant General Manager at China Duty Free Group.
